E-commerce Combat theory--small and medium-sized enterprises foreign Trade Business Network marketing strategy

I. Overview of the Meeting

July 23, 2010, billion state Forum-e-commerce combat theory 1th: How to build the traditional small and medium-sized enterprises Network goods Licensing-Small and medium-sized enterprises Foreign Trade Network marketing strategy, King Hotel in Shenzhen successfully held.

Main contents of the meeting:

The significance of SME's foreign trade

Second, small and medium-sized enterprises foreign trade business marketing strategy

1, look for opportunities to determine the target market: Product strategy, export area

2, how to establish overseas visibility: SEO, PPC, affiliate marketing

3, how to establish overseas awareness: space domain name registration, website construction, e-mail marketing

4, how to establish overseas brands: mainstream media communications, popular SNS Community marketing

5, comprehensive support: payment security, website security, customer service, logistics warehousing, legal consulting

Ii. Speakers

1, zhouning, Nanjing Branch Thai Information Technology Co., Ltd. Chairman and CEO, Nanjing University Computer Doctor, Ceibs Emba. Have a solid mathematical foundation and logical analysis capabilities, IT industry 12, with MCT,CCNP,CCDP,OCI and other world-renowned it manufacturers certified lecturers, and long engaged in the network and database technology high-end certification training. Successfully operated a number of e-commerce sites, accumulated a wealth of B2B/B2C foreign trade industry operations and management experience, success stories include: wheat bags, glassshop and so on.

Speech content: Small and medium-sized enterprises foreign trade, business, network marketing strategy.

2. The chief product officer of the Dunhuang Network, born in Hong Kong, received Western education in the United States, Britain and Australia, and studied at world-class colleges such as the University of New South Wales, Stanford University, INSEAD Business School and Tsinghua University. Diverse living environment, international education background, rich experience of internet work, has formed the unique and keen thinking problem. has been in HSBC, PCCW, Microsoft, EBay and many other well-known multinational companies as director of the office. Over the years to study the development of SMEs in the Internet. Have a unique view on the future trend of electronic commerce.

Speech content: Small Foreign trade actual combat data analysis and interpretation.

Third, the actual content

1, zhouning: First of all, Zhouning talked about the significance and value of the business. "The most important thing to do is to get pricing power, and then you can make your own brand." To get pricing power and brand is the general trend, but also the ultimate significance of traditional enterprises to do business channels. "Zhouning believes that traditional small and medium-sized enterprises want to do in the foreign trade market brand, to do business is to operate, to obtain a high profit of the transformation method." Zhou also believes that in the entire Chinese industry, the largest consumer industry is real estate, and then use China Merchants Bank cited as an example: China Merchants Bank claims to be the best retail banks in Asia, retail also means that the business. Put forward some of their own thinking, after the beginning of the official speech, the following points:

• Traditional trade is affected by the financial crisis, but e-commerce in the financial crisis at the time of the most serious decline in space is very limited.

L e-commerce overall situation in the recovery, and the proportion of retail sales increased year by year.

• Online consumer loyalty is falling (male loyalty is slightly higher than women) and coupon usage is rising.

L The most popular way to save money is free shipping.

L Sweep Goods has become the bottleneck of China's foreign trade.

L Enterprises in the brand, to find their own advantages, is manufacturing, design or quality control, and then the unprofessional outsourcing, China's advantages have two, one is the low cost of manpower, one is the market is big.

L want to have a good user experience, to do the following: The website opens fast, the design conforms to the native application custom, delivers the speed quickly (best can establish the warehouse locally, and the foreign team can understand how to do social media).

2, Cheping: Car goods awareness from the point of view of data analysis, the traditional enterprises to enter the foreign trade to pay attention to the issue.

The traditional enterprise cut into E-commerce is not as simple as imagined, must understand the Internet trade behavior.

• Internet development is very fast and it is important to use data to predict future trends.

• Traditional enterprises To do e-commerce must learn to risk control, data analysis and Internet tools can help companies predict ahead.

L customers are sensitive to free shipment, playing a free shipment in the website can attract customers ' attention.

L do foreign trade should pay attention to the difference of the country.

L for foreign trade, the most important risk control is CB (chargeback), CB ratio can not be too high (preferably under 1% control).

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