Enhance the effectiveness of the site should be "soft and hard to repair"

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For search engines, the site is like a "supplier" to it, the search engine to do is to investigate the "supplier" of the qualification, to investigate the "product" it provides quality, based on the results of the final review to provide its users. Therefore, how to obtain high score in the search engine, is the site to obtain a good optimization effect of the key. Search engine in the various factors, not only contains some of the site's "software", such as content, internal chain, outside the chain, keywords, but also includes the site itself, "hardware", such as the server response speed, site access stability, the use of the site's procedures. Therefore, in order to get good optimization results, the site needs to be "soft and hard to repair."

How to improve the "soft conditions" of the website

1, the content of the website: Needless to say, the content is the website can provide to the search engine "product", it is determines the website to be able to obtain in the search engine place how many score the core element. In the face of user search needs, search engines need to provide them with high-quality, helpful information resources, which requires search engines to be as accurate as possible to filter out the highest quality content, sorted out and provided to users. The key to achieving this goal is to have a good optimization effect and provide a steady stream of high-quality content.

2, the site's key words: Generally speaking, the site should have its own unique positioning of the theme, around this topic to determine the relevant keywords, and then around the keyword site construction and optimization. Site optimization attention is to highlight the most important keywords, so that search engines can more clearly understand the location of the site, so that more accurate information classification to provide retrieval, so the accurate positioning of the site's keywords can make the site optimization, access to adequate search traffic.

3, the site's internal links: The search engine sent spiders to the site crawling, according to the site within the various connections to crawl and crawl to get as much valuable information as possible. In order to make the site content better by the search engine crawl, the site needs to optimize its own structure, for each of the different pages to establish a rich point of connection between each other, through multiple points to highlight the key pages, so that the content of the site is better included.

4, the external link of the website: The outside chain of the website, especially one-way link can the most effective, the fastest raise the weight of the website and rank, this is because the search engine will judge the importance of the website according to the wide degree and the quality of the outside chain of the website, as the basis gives the corresponding weight and Therefore, in ensuring the quality of the premise to get as many outside the chain, is a rapid increase in the weight and ranking of the site is an important method.

Ii. How to improve the "hard conditions" of the website

1, the use of Fast response web site space: The opening speed of the site page for the user experience has a very direct impact on the search engine optimization also has an important impact. In Baidu's algorithm, the server's response speed has in fact been validated to the effect of the impact of the optimization results, so choose the quality of first-class site space, to users and search engines to provide rapid response speed is to protect the user experience and optimize the effect of the hardware elements.

2, to ensure the continuous operation of the site time: often down machine site in the search engine algorithm system will often lose quite a lot of weight, in the specific performance will be displayed as a snapshot of the site to stop the update, which shows that the site is difficult to stabilize the operation of the search engine determined to be difficult to do for users at all times to provide services, Therefore, this kind of site to reduce the right to deal with is also reasonable, so to ensure that the effect of optimization must be a continuous and stable operation of the space.

3, the long-term vision for the site to choose a good program: the site's program is like a building framework, it not only affects whether the site has technical ease of use and excellence, but also from the long-term development of the site. The mature excellent procedure can let the stationmaster make the station to be more relaxed and efficient, also can exert the website oneself in the optimization aspect superiority, has the high search engine friendly degree, more easily obtains the good optimization effect.

Therefore, the site in the process of SEO optimization, want to ensure and enhance the effect of optimization, not only from the "software" aspect, but also need to actively pay attention to and do the "hardware" aspects of the homework, two-pronged approach to optimize the best results! This article by the Three Kingdoms kill online http:// Www.sguool.com original, you are welcome to reprint, reprint, please keep this link, thank you for your cooperation!

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