Enterprise Blog Marketing Training bit

Enterprise Blog Marketing Training bit

[Blog Marketing Research]

Yesterday afternoon, referring to the soft sand on the internet and love still flower enterprises continue to blog marketing training, this is the third class, this is mainly to explain the enterprise blog, one of the important links, the writing of the article.

A corporate blog is a story, a real story about a company that happens every day, big and small, and the trick here is to find and capture the little stories and write them down in interesting language. To love still flowers staff two days before the article as an example: http://blog.china.alibaba.com/blog/iishang/article/b0-i5446497.html

Article content, only two pictures, and dozens of words of interpretation. Follows

The original text reads as follows:

A bunch of "999 roses" sent to a customer for a while to share
This is our distribution shop to spend a long time to make out Yo, beautiful?
Put in the car to send, slowly open, the car looks small, but 100%, huh

Through this article, we can understand is that there are customers to love still flower courier company ordered 999 roses, delivery is the way to use a car alone to transport.

In fact, there can be more rich content to write.

Where is the client? Who did he buy these flowers for? Why buy 999 roses? (The different number of roses represents different meanings, 999 represents everlasting, endless love, just can introduce this little knowledge)

Love still flowers courier company in the country has more than 5,000 chain stores, which is the place where the distribution shop how long to make these flowers out? How long is the delivery time? (Love still flowers service is to the customer commitment three hours delivery to the hands of customers)

How do you make sure flowers are fresh when they reach the customer's hand? (Love still flowers courier Company's service tenet is that each bouquet of flowers are carefully designed and carefully packaged, each bouquet of flowers are accompanied by a greeting card.) At the same time, the flowers are through the local union shop directly by the special car directly sent to the collection of flower people's hands, not using logistics, so can guarantee the freshness of the flowers served. ）

How to pay? (Love still flowers Express, you can receive payment after the goods)

Is the customer satisfied after receiving the flowers?

。。。。。。。。。。。。。。。。。 And so

Because it is love still flowers chain dispatch shop delivery, the enterprise needs and chain stores contact, detailed understanding of the situation, but also to contact the customer, to him to understand the experience of buying flowers. These issues combined with business services to write stories, and then a new title can be a good blog article. The company's High-quality service, customer experience, are naturally integrated into the story of this article.

At the end of the course, Rou Sha asked employees, starting from today to restart some of the original blog posts from writing to typesetting, to the illustrations to make some adjustments. Of course, there are many other ways to write articles in corporate blogs, and this lecture is just a story-telling business.

RELATED links:

A detailed case analysis of story marketing in enterprise blogs

A case study of story marketing in enterprise blog Two

Refers to the soft sand blog marketing Services Planning Studio

Finger Soft Sand: http://lfyzglass.blog.china.alibaba.com/