Enterprise microblogging marketing are you concerned about these details?

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In the surging microblogging era, the concept of Enterprise Micro-blog marketing and its application more and more attention and development. Become a new field of network marketing. Although many companies in the enterprise microblogging marketing is only in the groping stage, of course, there are a lot of companies micro-Bo make a vivid, enterprises use micro-bo to carry out internal and external communication, to promote corporate brand and culture, improve customer relations, improve the effectiveness of business activities. I am also one of the active explorers here, thinking about a few details and sharing with you.

The first detail: whether the major platform enterprises have registered account

Since is engaged in Enterprise Micro Bo to carry out marketing promotion, choose a good platform is indispensable, Sina, NetEase, Tencent, Sohu these mainstream platform all have corresponding account registration? Enterprises should choose a large flow, high coverage, more attention to the platform to promote marketing. As far as possible to avoid the choice of that small-audience platform, otherwise the "spread" as the basis of marketing promotion is empty talk. At the same time in order to grasp as much as possible users and fans, should mainstream micro-BO platform should have a person to carry out content construction, information release and interactive communication, many people maintain a number of enterprise micro-blog accounts, the need to make updates to the micro-blog norms to prevent the update of some inconsistent information to micro-blog, and better external embodiment of corporate culture. It is worth mentioning is a number of mainstream microblogging account is necessary, on the one hand because the user group has been scattered across the major platforms, on the other hand, unified management and cooperation with the operation of the program to carry out marketing activities can maximize the effect. At the same time, can open up a dedicated community for users to communicate, and have someone to carry out maintenance and answers, the production of special pages to introduce users interested in key information, and so on, are more popular with consumers of communication methods.

The second detail: whether the enterprise Weibo has enabled the consistent with the official website of the short domain name and UI

If the last detail comes from personal summary and subjective conjecture, the second detail comes from the practice experience, this morning, the company's website support department colleagues in the registration company Sina Enterprise Weibo, suddenly found that with the company pipe network consistent short domain name has been registered, however, the company specifically requires a short domain name must be consistent with the official website, Later, many people contacted the short domain registrar found that the other departments of the company are registered employees, it is a false alarm, in fact, if the situation is actually registered, perhaps we have to negotiate the transfer of micro-blog to us, on the one hand, the time spent, on the other hand also increased costs. At the same time microblogging today's custom function is also very powerful, Avatar, background, as well as personality domain name. We should pay attention to these details. Perfect logo, background, idiomatic name of these details. To familiar, eye-catching way to let old users find us, enhance the sense of bringing. Also play a good publicity role.

Third detail: Do you have a long-term business promotion plan?

Solve the Face project, the first is the content construction. With the updated content, we need better outreach, if no followers, then the good content can not be effectively spread. Therefore, the construction of professional operation team is also indispensable. As for promotion, we can

To carry out award-winning activities, special or discounted information, advertising, cooperation and publicity. Contact the micro-Bo platform salesman, the enterprise Weibo account number added to the "corporate organization" and through the real-name identity certification to carry out a variety of promotion. In particular, it is worth mentioning that the majority of the current followers, the real work to do meticulous, and micro-blog marketing into a strategic plan to come in fact very few. So microblogging promotion, but also in a long-term adherence to the efficient implementation of the process.

The above is my summary of Enterprise Micro-blog promotion, marketing, operation of some noteworthy details, in short, enterprises open micro-blog for network Marketing, in the current still in the exploration stage, challenges and opportunities coexist, the sooner the enterprise microblogging, the more opportunities in the micro-blogging field to achieve success, how to seize the fleeting opportunity, Realize the value of enterprise network marketing? In the fierce employment competition, how to break the siege? It all needs to be together to explore and research, interested friends can contact me to communicate, my blog silent Spiral: http://www.wangzecheng.com/welcome friends to visit.