Enterprise network marketing is not so simple, managers are important

Chutianjinbao News website? Sell ​​goods? ranking of bidding? More investment advertising? Internet marketing is not so simple! How to operate? Managers play the most important role in corporate network marketing.

Enterprise network marketing is known as the "leader project." Due to the huge difference between traditional marketing mode and modern e-commerce, some enterprise managers find it hard to adapt and even have many misunderstandings. Then the use of network marketing business boss exactly what kind of role? Is to continue to make decisions outside the control of thousands of miles behind the scenes or rushed in the first line of network marketing first personal close combat? On this topic, the reporter interviewed Xuan Peng, deputy director of the China E-Commerce Association Network Marketing Center, asked him to help guide.

dialogue

Reporter: Some business owners think that Internet marketing is to build a beautiful website, and then sell goods or advertising on the Internet. What do you think about people who have such thoughts?

Xuan Peng: First of all, it is a marketing network marketing. The fundamental purpose of network marketing is to use the most advanced technology, combined with the habits of the consumer market, through marketing to achieve maximum profitability of enterprises. The boss as a commander, its purpose is consistent with this is very important. Some webmasters do the purpose of the site is to have a face, this business is not not suitable for business, but the boss's lack of awareness. Internet marketing is now the mainstream approach to do online promotion, offline transactions, the sale of goods in the network is relatively small, and advertising also have tips, cast good, of course, have a return, cast bad results ... so my The proposal is to learn to correctly understand the power and advantages of the Internet, to adapt to the changing habits of the consumer market, leveraging on the rapid development of the Internet, mastering various payment and free promotion techniques, and realizing low-cost profitability.

Reporter: You mentioned that the enterprise network marketing is a masterpiece project, and what is the role that business owners play in the process? If it is a commander, what basic knowledge should he have?

Xuan Peng: As a corporate network marketing commander at least to master the 4 points: 1. Their own products or services through online marketing how to design a profit model; 2. What people are their target consumers on the Internet; 3. Target consumers Spending habits; 4. How to do a good job of inspection, supervision, performance.

Reporter: Now many companies have realized the importance of network marketing, but also try to promote, but the input and output can not be balanced, why this happens?

Xuan Peng: When companies enter the network marketing, because of asymmetric information and completion, resulting in an imbalance between input and output. For example, many employers think that Baidu is network marketing, in fact, Baidu is doing search engine, search engine is only a part of Internet marketing. The role of search engines is to attract customers to your site, but the site to sell something? How to sell? Who will sell? These search engines generally do not care, that is, if an enterprise only invests money in search engines and neglects other parts, your results may be invested and unproduced.

And part of the site is also very important, most of the company's site is a template of the site, the benefits of a template site is fast, cheap, but the marketing must be differentiated, stereotyped is not characteristic, so the proposed single-core marketing information Sex website is to distinguish all the template website.