Establishing enterprise blog and launching Internet marketing

Enterprise blog, English called Corporate blog, in the Wikipeida in this resolution: a corporate blog is a weblog published and used by the From to reach the Organizational goals. Although there are many different types of corporate blogs, tightly are mostly categorized as either external or internal corporate Blogs: Corporate blogs are blogs that are created and used by organizations to achieve a certain purpose. Although there are different types of corporate blogs, but mainly divided into external corporate blogs and Internal Enterprise blog. There are also many definitions of corporate blogs, which are not listed here. The following text to Debbie Weil wrote the Corporate blogging book, by the Li Yu translation, very good analysis of the corporate blog concept.

Corporate blogs are a means of using blogs to promote business goals. This approach has been widely used in small organizations and individuals, and is now increasingly popular with businesses. Imagine electronic magazines, viral marketing, your communication channels with your customers, and your news sites, which are integrated to form a low-cost, easy-to-use, and continuously updated site. This is an efficient corporate blog.

Corporate external blogs can be searched by anyone on the internet, while internal blogs can be open only to employees. More and more projects now use internal blogs to help manage and share information. Whether to use the blog is not related to the organization form and scale of the enterprise: whether it is profitable or not, Fortune 500 or small and medium-sized enterprises have their own way of using corporate blogs.

Compared to traditional media advertising or corporate website promotion, corporate blog has many advantages: it is not abrupt, can directly learn the customer opinion, help enterprises to establish the image of innovators. Even if your business does not need to create a corporate blog immediately, it needs to be sensitive to business-related comments in the blogosphere, because in the age of consumer authoring, it is essential to try new ways to keep in touch with customers.

Over the past five years, blogs have had the highest growth rate in all web-based applications, such as e-mail, online forums, and so on. Users can build their own blog within 15 minutes without having to master any special functions to easily update their blogs. The blog's access traffic is much easier to improve than regular sites, which makes it a high ranking in the Web search engine statistics. Many companies are aware of this phenomenon and are starting to create corporate blogs.

There are many kinds of corporate blogs: blogs for brands, blogs for companies and employees, etc. Corporate blogging has many benefits-it's not abrupt, it can get feedback directly from customers, it drives the expansion of the human network, it helps companies build up the image of innovators, and so on.

Yes or no?

While the benefits of corporate blogging seem obvious, the reality is that businesses with their own blogs are still in the minority. According to the survey, only 8% of Fortune 1000 companies claim to have their own corporate blogs. The main reason seems to be that blogs are more risky than other corporate communications tools. Corporate blogs, unlike advertising or corporate websites, have the risk of being publicly criticized in the blog space or the blogosphere. And this criticism is easy to spread online, damaging corporate image. While corporate CEOs know the benefits of blogging, most CEOs remain on the sidelines for corporate blogs due to time constraints and public speaking concerns.

So before you create a blog, the manager needs to think about whether you really need a corporate blog. If needed, they should also address two important questions: who will be the owner of the enterprise, and what features the corporate blog should have.

The

Blog is a communication tool for specific audiences. Before creating a corporate blog, managers should know whether people who are closely related to the company's interests are really looking for information about their businesses and their products and services in their blogs. Blogs are popular among young people who regularly post comments and read all of their blogs, according to Pewinternetamericanlifeproject, a market research firm Forrester and Pew's "Network and American Life Project" report. So, corporate blogs may be a good way for companies to keep in touch with this group of people. However, it is not possible for a middle-aged professional to learn a product or event through a blog. In the business world, product blogs are very popular, especially with regard to information and communication technology. In the IT product blog, professionals not only exchange views, but also usually make purchase decisions based on the information they receive on their blogs. A recent study by Universalmccann, an advantage, emphasizes that the content of blogs greatly affects the purchasing decisions of IT products. More than 50% per cent said that the content of the blogs they read affected their work-related buying decisions. So the key step in creating a corporate blog is to quickly study the interest of people who are closely related to the company's interests.