Event Marketing integrates all the skills of network marketing

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Event marketing, the term is a new word that has been gradually spread in recent years, in particular, in the past two years, with the "February Girl" "Lan Dong" "Torch online Transmission" "Words war" "IPhone Girl" "Stall men" and other events of the hype, "event marketing" the power of gradually widely accepted, for example, to illustrate , we assume that the "IPhone Girl event" is Apple's new product 3G IPhone launched in the first launch of the event marketing tools, after the hype, the 3GiPhone phone appeared in the cold winter line 55 hours only for a 3GiPhone, The story of paying 1200 dollars to hire someone to queue for a purchase is now in short supply. This is a very successful case, which is much better than Apple's vote to hit CCTV ads.

We mentioned earlier the word "hype", yes, "event marketing" can be understood as we say in the "hype", event hype generated by the impetus, often more than other promotional methods of the effect is much stronger. One of the characteristics of event marketing is that there is a series of transforms events. From start to development to climax, the last wonderful end on the target, if you can also climax repeatedly, it is best. The key is to know the value of the news in the whole event or to attract the attention of the "hype Point", and then through the dissemination of information, such as the use of Internet users to engage in intense discussion and even debate, a wave, the plot to advance gushing, people involuntarily, continue to gather to attract everyone's eyes, thus playing a good marketing effect.

At present, we do not have a relatively mature event marketing professional company, Roy Network is one of the few professional network integrated marketing agencies, according to Roy Net Www.royec.com "event marketing" experience summed up, a successful "hype" is a systematic project, like a play, need to plan , writers, directors, script, publicity, lighting, photography and so on, need to be well-organized and rigorous, a complete "event marketing" almost used in the soft text marketing, news dissemination, blog marketing, mail marketing, forum marketing, Word-of-mouth marketing, interactive marketing, search engine marketing, podcast marketing, Data marketing, Direct marketing and so on all network marketing skills, not only integrated all the network marketing points, but also integrated the traditional marketing strategy of brand marketing, integrated the director technology and news media technology, the whole incident hype involved in all aspects can be said that the project is quite vast, any one detail process cannot have the slightest deviation, Otherwise, it may affect the whole effect.

Network Marketing is the implementation of the Internet as the media, new ways, methods and concepts, it can more effectively promote the realization of personal and organizational trading activities. Xiangru, a senior Internet incubator expert, believes that with the popularization and development of the Internet, all enterprises are using E-commerce online and marketing on the Internet. Network Marketing and event marketing are for the business and service, "event marketing" is to improve corporate brand awareness and product reputation, so as to improve product sales. The 36-meter "out of thin" is also one of the important strategies that event marketing must adopt. It is worth reminding everyone is to find your "child care", that is, the so-called "gunmen" and "vest", event marketing can play its due power, but also depends on your "childcare" strength. and whether the event hype success, the key to see the "director" of the strength.

"Event Marketing" theme can be positive or negative, as long as you can find the excitement of speculation, plot a series of storyline, to attract everyone's attention and discussion, and then to summarize and guide, regardless of black cat white cat, as long as the eventual expansion of sales to achieve the goal. As the saying goes, "Good things do not go out, bad things spread thousands of miles!" Carrefour incident "and" whenever scold the story of the incident "is a negative hype example, a bad event or negative people can also attract attention. < reprint please indicate from Roy net Www.royec.com >