Event marketing of medical Network marketing skills

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In the network era today, some people can be in the night between the north and south, such as "Phoenix Elder sister" "Brother Sharp" "Beast Beast" and so on, but also some things affect the hearts of people all over the world, such as "5." 12 "Wenchuan earthquake, this year's Qinghai Yushu earthquake has also made countless netizens heartbroken, people through the network to learn more information about the disaster." This shows that the network has been the people of strangers in tandem. There are groups of places there is a market, the network has become a ground market outside the other big market, although it is invisible, but it is actually the existence of reality, it affects the lives of people. So for all enterprises are beginning to tap the network of customers, open up the market, build brands. The concept of event marketing should therefore be born.

So what is event marketing?

The so-called event marketing, refers to the enterprise through the planning, organization and use of the news value, social impact and celebrity celebrities or events, to attract media, social groups and consumers of interest and concern, in order to improve the visibility of enterprises or products, reputation, and establish a good brand image, And ultimately to promote the sale of products or services means and methods.

The benefits of applying event marketing

1: A wide range of audiences, sudden strong, in a short period of time to make the information to achieve the maximum, the best dissemination of the effect, for the enterprise to save a lot of publicity costs and other characteristics.

2: Low operating costs, compared to other markets, its operating costs are much lower.

3: Low operational risk, high feasibility.

4: Maintain public relations.

In the operation of private medical care, there are many successful examples of marketing success, such as: Guangzhou Armed Police plastic Beauty Center for Fengjie Plastic Surgery, a time of Guangzhou armed Police Plastic surgery is a lot of people know. Beauty in the United States has often asked the stars to hype.

The key points of general event marketing are as follows:

1: The trend of hot news, such as Expo-related news and the upcoming World Cup.

2: Take the celebrity, such as star, expert, etc.

3: The use of public opinion, very controversial topic, and for the media and experts to explore.

4: With some activities, such as the Beautiful "campus Angel" for a long time also known to many people, especially the public interest activities to attract media coverage, but also more easily let users of the enterprise to produce goodwill, improve the visibility of enterprises or products, reputation, establish a good brand image.

5: The concept of speculation, such as "micro-plastic" "Double Freezing point hair removal" "Water dynamic Liposuction" and so on. Packaged into a new concept that allows users to regain recognition and acceptance.

Of course there are other hype point of entry, I think that event marketing can be such a simple understanding: through the enterprise planning in a short period of time to make a product or service or an enterprise to get a large exposure rate planning activities. Specific operations vary from person to person, many experts have their own ideas, here I sincerely hope that we share.

This article starts in Jiangsenghua the hospital Network Marketing blog http://www.594jsh.cn/Look.asp?id=302, reprint please indicate the source.