Experience of network marketing in sharing website operation

The Technical foundation of Network marketing is mainly the information technology represented by computer network technology. Computer network is a combination of modern communication technology and computer technology, it is distributed in different geographical areas of computers and specialized external equipment communication lines to interconnect into a large, powerful network, so that many computers can easily transfer information to each other, sharing hardware, software, data information and other resources. Network marketing is closely related to the computer network mainly has three kinds: Internet, extranet and intranet.

The significance of carrying out network marketing is to give full play to all kinds of functions, so that the overall benefit of online operation is maximized, so it is not appropriate to deny the role of network marketing just because of the poor effect of some aspects. Network marketing functions through a variety of network marketing methods to achieve, network marketing functions are not independent of each other, the same function may require a variety of network marketing methods of the common role, and the same network marketing method may also be applicable to a number of network marketing functions.

NET marketing is still a marketing means, but it is the traditional marketing means unparalleled special advantages, more and more favored by the majority of enterprises. More than two years, they learn, side practice, make full use of the Internet "virtual host", Trade BBS, mailing lists, search engines and other basic functions, rapid release of enterprise product information, mining more customers, online marketing, "in the sand Gold." Their main practice in this regard is as follows.

1. Establish the Enterprise's own website

In order to promote the products of enterprises through the Internet, it is necessary to establish their own websites. Enterprise's website is the enterprise's portal, it provides an information operation platform for the enterprise business operation, the enterprise takes this platform as the center to form a chain (namely supply and demand chain), then realizes its marketing goal. Regardless of the purpose of enterprise website construction, with the in-depth application of e-commerce, reasonable arrangement of the content of the website is of paramount importance to the enterprise.

2. Make full use of international Trade Bulletin Board (BBS)

There are many websites specializing in international trade on the Internet, and there are professional websites in some industries. Most of these websites have bulletin boards, through which everyone can publish all kinds of trade information of their own businesses. Many of these sites can be free friend cloth information, but timeliness. They use these free websites to keep their product information on the go. The effect is obvious that many of the orders they deal with are connected in this way.

3. Make full use of search engine

Search engine is the Internet to find information quickly a tool, as long as the input of the products you are interested in the keyword, you can find a lot of relevant information, such as the world around the product manufacturers, distributors, middlemen, trading information and even technical information, so as to excavate useful business information, Potential customers who are likely to use the company's products can be found. For example, search engine optimization (SEO) or SEM.

4. Make full use of email lists (e-mail list)

For example: License e-mail marketing, e-mail list is a specific topic for discussion of the combination of e-mail and BBS, many international trade sites have this service. As long as you enter your email address, these websites will send you emails on a regular basis. A lot of two stations send the information that the website Bens received, or introduce the new website database (Data-base) company, new trade website and so on. After you join an e-mail list, you can post your product information on it, or you can find marketing information that is useful to you. In this way, they have also found a number of new sites, access to a lot of new customers.

This article is made by Shanghai Air ticket www.dhjp.cn