Experience sharing: New station optimization considerations

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As a new station I believe we all understand that the initial foundation of the new station is very weak, so early optimization is particularly important. To optimize the new station you need to avoid several errors and avoid excessive optimization. Here are some considerations for the new station optimization.

Why Baidu likes new station

Baidu for the new station is to give special attention, early will have a good ranking. But after a period of time rankings will suddenly drop, so many webmasters are very confused. Why exactly?

Baidu is a search engine, what he does is to bring the right people to the right page. Baidu needs fresh blood to replenish vitality, so the new station is the best supplement. Baidu is only machine can not identify the quality of the page, so the early stage will give a good ranking of the new station. After a period of time, according to various aspects of the conditions to analyze whether the page is the customer wants. such as the site's Update Dynamics, page quality, user experience and other comprehensive evaluation. Then give a comprehensive ranking. This is what we commonly called "the new station effect".

New station optimization Considerations-page layout:

In SEO the page layout of a website is very important, the common navigation part of the selection of the tree structure, so that not only beautiful but also more conducive to optimization. For navigation is not valuable keyword to give nofollow shielding, such as the home page, News Center, success stories.

Website can less flash on as little as possible, flash Baidu spiders can not climb up. So do not blindly pay attention to the beauty of the site and ignore SEO optimization. Flash put more will not necessarily increase the user experience, flash display needs a lot of network speed, in the bad case is difficult to open flash. This is counterproductive.

New station optimization Considerations-Website Update:

The new station is very important to update the strength of the early update to frequent, but also have the order, do not update today 5 content tomorrow 3 to the next day only one content. This is very bad for search engines. The article should be updated 2-3 articles per day. Do not interrupt, check for 1-3 months. In order to lay a good foundation. The anchor text of the article can be done at most 1 to 2, for the article that has little relevance cannot do anchor text.

Updated content is the best original, of course, do not too persistent, can be original is good but also pay attention to the quality of the article, if the article is written even if the pupil composition is inferior to the direct reprint of the article. The article can use false original, but to fake thoroughly, from the title to the content to be modified. If it's too hard, suggest using a patchwork of articles to update your site's content.

New station optimization considerations-Outside the chain:

Today's outside the chain is not fastidious about the quantity, is fastidious the quality. So how to get the quality of the outside chain? I personally divide the chain into 4 levels.

1. portal Site submission:

This is the best way to release the chain, but the quality of the articles submitted to the high requirements, first of all to meet the type of related sites. If you want to contribute to the site is to buy a car, and you cast the manuscript of the article is selling electrical appliances, it will naturally audit the department of the same. It is important to have content dependencies that are submitted. such as (A5 and webmaster House) This type of site is about Webmaster SEO class site, then we can more company information combined with SEO content to contribute. If the article is of good quality, it will be approved. Article inscription place left to optimize the key words and links. This link will be reproduced with the article by other websites. The chain also immediately increased, this type of outside the chain is someone else to help you do, Baidu given the weight is very high.

2. Registered Business-to-business Classification information platform:

Can be in Alibaba, HC NET, 58 with the city, net and other websites registered company related information, these sites are very simple to register, only need a business license can be registered successfully. And most of these platforms can stay links, business-to-business platform can also do links. This quality of the chain is also very good. Business-to-business Classification information platform can not only do outside the chain to give the site a certain weight, but also to promote the company brand. Very good for brand packaging.

3. Blog platform:

As early as 3 years ago, the blog platform to do outside the chain is a very effective way, the advantages of the blog can do anchor text, for advertising soft text audit is not strict, you can also do friendship links. The most famous blog is Sina blog, Baidu gave a high weight, do outside the chain immediately. Since Baidu several big updates, the weight of the blog has been very low, limited blog for a long time are not included, for the chain is also a big discount.

Forum Signature:

BBS outside the chain is a number of major outside the chain of professional distribution of a way, I have a friend in one day can manually release more than 300 forums outside the chain. High weight of the forum Baidu included is very fast. Play part of the forum can not do anchor text, some can do text links, and some can only do personality signature.

Baidu through the years of continuous updates, the forum has been the weight of the chain will be extremely low, for the personality of the signature of almost no weight. If I do a forum outside the chain of personal advice than to leave a company brand or micro-signal or something. This helps promote the company's brand. Today's forum is not suitable to do outside the chain, more suitable for brand marketing.

Note: The new station do not do too much outside the chain, the early chain just need spiders to climb up the site, the first thing to do in the chain so that the more effort.

The above is my years to do SEO experience to share, hope to help the first time to optimize the new station webmaster friends. At the same time as a small rookie SEO I am particularly happy to communicate with you to explore SEO. We would like to continue to grow on the road of SEO. Article from the Shenzhen SEO optimization http://www.hpcywl.com/73.html. Reprint please keep this link, thank you for your cooperation!