Experiential Marketing: The new network business model of the trinity of the Preferential club

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In the pursuit of Low-cost marketing, experience marketing is like a light in the mist, to bring a brand new marketing perspective, businesses can also take this new media, experience, precision of the Trinity marketing effect.

The experience marketing mode of the preferential club has again set off the internet marketing tide, has trained 2 million of the Test guest group. Hundreds of cosmetics, daily necessities, digital, apparel supplies are all 0 yuan to send and part of 1 yuan seconds to kill, making this marketing model is much more than other so-called accurate internet marketing model. Through this mode left a large number of database data for the later precision marketing to pave the way. Compared to some other advertising-centered internet marketing models, the www.youhuishe.com marketing model not only spreads the value of brands and products, but also cultivates a new group of test passengers and a consumer communication channel created by the test-guest group.

The internet gives the trial experience a broad, low cost, fast platform, the preferential society serves as the information release, the test Guest group development, the consumer gathers and the choice, the consumer information collects and transmits, distributes the test goods, collects the consumer to try to feel, spreads in the trial community Word-of-mouth and so on professional service.

Preferential business model is to send free trial supplies as well as the basis of 1-10 yuan of precious seconds to kill, through the cooperative Merchants for consumer data research and analysis, advertising sales and other paid services to gain profits, any netizen as long as the registration as a preferential social users, you can enjoy the supply of cooperative merchants to offer the test supplies The core value of the club is to have a large number of high-quality Internet users and set up a sound data information Analysis system and netizen information management system, can provide enterprises with detailed and complete trial experience process and program.

Fast and Low-cost to send test supplies to a large number of qualified, accurate screening of the trial, and the user's experience and evaluation quickly and accurately collected, collated, analyzed, processed into a business for product development and marketing strategy for the establishment of reference, and effectively enhance the brand awareness and product sales and consumer-specific willingness to purchase, at the same time the product opinion collection and consumer research, is the best function of the club. The club offers businesses and users a one by one-corresponding, convenient communication platform that makes it possible for businesses to do this without adding more personnel and taking massive ground action. Experience is undoubtedly one of the best marketing models in the new media era, while the Preferential Society provides a perfect platform for the physical experience marketing.

The large consumer group data owned by the club has become a tool for enterprises to carry out trial experience and follow-up precision marketing. Because the test guest's personal information is extremely high, the consumer demand information is extremely clear, the test Guest website database has the very high value. And the test guests for the preferential club generally have the trust and goodwill, so that businesses through the promotion of precision advertising promotional spread can achieve more than other Internet advertising effects.

The Test Guest group is the core consumer group that many enterprises strive for. China now has 4 million to 5 million of the majority of the test group for the 20-to 40-year-old white-collar women, they have a strong ability to buy, keen to search through the Internet to provide a trial gift, and enthusiastically to comment. And a large part of the group is keen to show off its trial experience to others. In the new media era, which is popular in micro-credit and micro-blogging, this group is undoubtedly a highly disseminated consumer backbone, while at the same time affecting the purchasing action of family and friends.

Gather a large number of test guests, test customer experience products, test the spread of product feelings, some customers to buy products, to the test group to continuously disseminate product and brand information to improve product purchase rate and brand awareness, so as to improve product development plan or improve market sales, this is the new media free experience marketing formula.