Facebook has unparalleled potential for marketers

Google's advertising director Bigle: "Strictly speaking, do you really think that consumers will have the idea of shopping on Facebook?" Facebook ads are not effective at all "but as a marketer, I personally think that Google ads and Facebook ads have their own characteristics, and I think, specifically, that Facebook's ads can go beyond Google because Facebook has a user interest, Imagine what consumption is not ultimately determined by the interest of the user? Does the user search for a product at Google, or does it have "interest" in the product? Facebook does not need the user to express itself, in the unnatural user behavior data, extracted this data, combined with commercial advertising, is completely feasible, but also can catch up with Google mode user experience.

Let me cite an example:

I accidentally broke my glasses in the morning, dizzy, today is really unlucky, I share on Facebook by this thing, everyone to comfort me, but Facebook from the user's behavior to spy on business opportunities! I broke my glasses. I'm going to have to get a new one right away, it's a rigid requirement, obviously, this is the first time a consumer opportunity is available to Facebook, and Facebook can immediately recommend a local optician ad, and the slogan is "No need to worry, half an hour to experience a quick match, It's right behind you.

Please note that this advertisement is combined with 1. Time. 2. Space. 3. The state of human behavior. Three elements. Not only the first time to discover business opportunities, but also the combination of localization and user marketing psychology, the closest to my eye shop ads with the most comforting my mood of the ads to show. I believe this is the charm of the social business model that Facebook really represents.

Google needs me to take the initiative to search the Oh, and I also want from the results, look for my best match mirror business. Obviously, it's not that Facebook ads aren't going to work, it's that Facebook has a huge potential, and it's very little. Google's advantage is to use the ultimate search. Mature. Google's ascent has been small, and Facebook is a vast blue sea.

The case illustrates all the problems:

I am in the same project, the same product, the same marketing cycle, the simultaneous implementation of the Facebook ads, Google SEO, PK data are as follows:

1. The Facebook Ads Channel is SMO ads, and Google SEO channel is google/organic. Two channels

2. I have high expectations of Facebook, not let me down, in every way ahead of Google

To Facebook marketers:

For a social marketer, Facebook is a vast blue sea, and if you are a visionary and intelligent sailor, you will sail the waves!