Facebook New Product: Brand page "bad" marketing

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In the digital age, spring destined out, you have to do something "bad Son"

What is the most popular marketing element on the Internet?

A woman, dressed in red heels, with provocative eyes, said "This will be your exclusive channel," and then got 45762 clicks on the Facebook page. This is a picture presented by US retailer Target at the condescending Corporate Brand page, launched at the end of Facebook7. Target's Facebook business page has nearly 20 million fans.

Facebook seems to be trying to use its new product-no shelf corporate branding page-to tell companies what kind of pictures to please netizens to cause viral transmission. Facebook has deliberately developed a brand-not-shelf corporate branding page that focuses on a variety of images from corporate brands, with a common feature: vulgar, funny, funny, and even the almost-retarded text that people click on.

Another picture on the target Web page is also hot, with the target brand on the eye of the puppy, which, in such a boring way, can break 20,000 in just 15 hours. There is a toy, just placed 5 colors, pick your favorite, so simple move to attract tens of thousands of people's attention. Burt ' s Bees Company's latest picture is painted with a porcelain cow painted in yellow and black, with a hive on its head. Next to the picture: "This is the good news of Friday, the good news today is ' moo-' ... Like our cattle on the point of ' like '. This picture of coy a whirlwind. People are commenting, "Great!" Full of Creativity! " Scramble to click the "Like" button.

For a British gentleman, this is really difficult to put the marketing style, but the internet is like this vulgar "bad" marketing. More and more companies are uploading their pictures and text, and more and more people are starting to focus on Facebook's new page. Where does this marketing model win?

First, it has to be reiterated that this is based on Facebook's marketing approach, its user base is as high as 1 billion. "Through the social platform to spread, for the enterprise to provide a new concept of communication, it changed the traditional type of information flow into the advertising model, and more is a kind of spontaneous transmission of messages, click to share and love is the user's autonomous behavior, but to help the company achieve the effect of promotion." Yutenyu, director of research at the consulting Marketing Center, told global entrepreneurs.

Furthermore, this marketing approach based on social platforms makes marketing more complex and diversified. This fast-paced promotion model is more suitable for this rapidly renewing society. At the same time, in the process of information processing, not only the company as the main body, and the audience groups also have great relevance, this is a more personalized way of communication. To the enterprise is a kind of low investment, high return marketing way.

Finally, there is a very noteworthy point behind this marketing approach, that is, the reverse use of numbers. Each picture will have different people click like, that is to say, most people like through their choice has the most intuitive feeling. For example, several different styles of items appear, click Favorite, then the enterprise will also know the proportion of the production of each product. At the same time, through different clicks can also see the user's liking.

This database use, will make the marketing method more accurate, and "bad" marketing the beauty lies in, attract users to click, increase the thickness of the database. Databases are always more accurate.