Factors affecting the ROI of CPC advertising

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For CPC advertising, ROI is a measure of the success of the standard, and around the goal of improving ROI, there will be a lot of work to do, including crowd screening, optimization of advertising materials, select the appropriate landing page, etc., these are also factors that affect the CPC ads. This article will describe in more detail the factors that affect the ROI of CPC ads.

Factors one, advertising crowd

Obviously, not everyone is interested in our ads and what we sell, and these people who are not concerned about our products must be very difficult to bring into the transformation, or to let them buy our things need to spend more attention and energy, such as people in the CPC when we do advertising should filter out, There is no need to waste resources on them, which is a cost-saving approach, and it is clear that the ROI boost will help.

In the actual operation of the crowd screening, the beginning must be a good positioning of our products potential people, analysis of their series of parameters, age, gender, income, hobbies, positions, etc., these parameters should be as the selection of the CPC advertising. Of course such screening is not enough, because you can know that your potential people have such characteristics, but can not guarantee that the characteristics of the crowd will certainly be interested in our ads. So now the best way to screen people is to track the actual operation of an advertising platform, through their search, reading, click Behavior to determine whether a certain type of advertising, product potential users. This kind of crowd screening is currently the most popular, but also the best effect.

Factors ii. areas and time periods of advertising

Each enterprise in different areas of visibility are not the same, if your business in a region by more people know, in this place to sell your things will be better to sell, so the choice of the region is very important. You can learn about your site's visibility in this area by judging the behavior (purchase rate, bounce rate, and stay time) of users from different regions entering your site.

While the choice of time period is to be constantly changing, based on data analysis to choose a better delivery time, the adjustment of time to do the finer the better.

Factors three, the agreement degree of the advertisement product and the platform user's interest point

This is actually the choice of advertising platform, if you choose the advertising platform above the people concerned is clothing, you go to hang food ads obviously is not appropriate, bring the click and conversion will not be high.

Of course, before you choose a platform to put ads you do not have a complete and accurate judge of the platform's interest point is not fit your product, but at least you can use some simple analysis to make a rough distinction, it is very easy.

Factor Iv. Advertising Materials

We are in the advertising, material optimization is also necessary to do, it will certainly affect the ROI of advertising. For the CPC ads, the proposed approach is in the advertising materials, more straightforward to tell users what we sell, as well as discounts, promotional information, materials and must be fancy, but must be clear to the table. The reason is that users see your ads, know what you sell, he will go to determine whether they need, so when he really produces clicks, it must be our potential customers. Conversely, if your materials do very fancy, but do not very clearly tell the user what you want to express, such ads although click will be more, but the bounce rate will be very high, the conversion rate will naturally be lower.

So for the CPC ads, advertising materials is the most important thing is simple and clear, clearly tell users what you sell.

All these factors are the significant impact on the ROI products of CPC advertising, which need to be optimized in actual delivery. The full text by http://www.aidai.com/Love net • Card submission.