Find the right point of contact, marketing twice as--porsche Direct Mail

Porsche is a dream for many people. Will buy, or can afford her consumers, car dealers than you and I know their life looks like, "More gold, high profile, do not care to be noticed ...". Traditionally, the http://www.aliyun.com/zixun/aggregation/7603.html of such valuable goods "> Purchase decisions, will not be an unwarranted whim, but thoughtful, after repeated comparisons, Snoop, reward cars, The results of the test drive.

And where are the target groups looking? The easiest way to do this is to make a TV or print ad and choose the media that TA will be viewing. Use the following to show the excitement of advertising, so that consumers take the bait:

(Even you can't help but want to date her!) )

But, the public media on a "not the average person will buy goods" ads, often spend money to hit the people, is a group of consumers can not afford the general public, that is, even if someone saw the ads, most people, a lifetime will not become your consumers.

Don't get me wrong, I mean. Luxury brands do not need to be put on the mass media (there is a strategic significance to this issue, the question will have a chance to talk later), but once the well-known brands, this is not the most effective way?

Pfaff, a Porsche dealer in Canada, has come up with a good idea to send ads from house to house, go door-to-door in a high-end residential area, and advertise in a mansion district, especially because she has a unique "one Porsche 911 parked in front of your house" ad for every guest!

(911 photo with your loving home)

Photographer, a 911, a computer, a printer, in this way, the staff really parked in front of your house, by professional photographers fencing, looking for a most beautiful angle, take photos, make a history of the unique, for your customer-made ads, and then printed with a printer, personally sent to your home mailbox.

These house, should no one not know what Porsche is! Why would you want to make a big trip to the streets just to deliver an ad?

(Your exclusive Porsche AD)

(personally delivered to your door)

For the target consumer, there has never been a rare Porsche ad in the Fortune magazine, but they may not have thought, "What a wonderful view if a 911 is parked in front of the door!" 』。

This is the intention to find the point of contact, creative communication methods, may cause TA's willingness to enjoy the car, not only saved the white money, Pfaff's purpose has been achieved. (it is said that the results are very high: 32% of households, booking tours)

Source: http://www.damndigital.com/archives/65727