Floating cloud: Talking about the operation experience of foreign Trade company's website

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Drifting Cloud ~ ~ a long time to do is to a foreign trade company to do the website promotion rankings, so that foreign customers take the initiative to find our company.

Because do is the company enterprise station, therefore faces the very big content the pressure. Add all the company's product information, add some news, and there's nothing valuable to add. And our company's products are for foreign customers, so the site is in English, for me because writing some news is not appropriate, but also to foreigners, our domestic news for them does not seem to be so interested, so the company's website News column, the basic is the original that a few old news. The company's site from the design, Chettu, procedures, optimization is my single-handedly completed, although the design is not very professional, cut the picture is not very standard, the program is not very good, but I can connect these links together is the biggest success bar.

Now talk about my experience in operating English websites:

1: Design aspects

Website design must try to show the company's own strong strength, can be appropriate to exaggerate the point, anyway, customers are far away on the other side of the Earth, they do not have so many opportunities and time to check the accuracy of our information. With my feeling, foreigners still prefer the direct picture class products, plus our translation may not be very good, the picture is the best performance, so in the design I used a large part of the page to display product pictures. There are also in the homepage section and the product each page part must have the very obvious "contact Us" link, because the customer finally to your company or the product interest, certainly will contact you actively. Contact must have an email, because the first customer is generally not to call you, are in the form of e-mail communication. Then you can also write the company telephone, fax and so on. Then the company set up a "guestbook", because some customers still do not have e-mail, they will be through the site with the system to obtain contact with you.

2: Cutting diagram aspect

Do the most basic div. But be sure to pay attention to browser compatibility, can not just support ie, a lot of foreign users or do not use IE, a foreign user is indeed advanced, do not use IE, chrome,opera and so on; the other is that many of their Windows operating systems are not from the Internet Explorer. The font is good with Arial, especially in English and digital, "Arial" than the "song body" has a distinct display effect. Font size 12th is suitable.

3: Procedural aspects

No matter what driver language you use, it is good to keep all foreground display pages static. Must be as far as possible the product information in detail, the arrangement of the products divided into categories, such as quotations can not be thanked. Next to the product can be set thanks to "Contact us for more information", "I am interested in this product", such as the word link, so that foreign users click in after the message can give us the page.

4: Optimization

Because mainly for foreign customers, so search only consider Google on it. Here have to pay attention to the URL of the site, the product page URL is best related to the product name, each word with "-", "_" and other character spacing separated. I originally wrote the program, is the URL path will automatically get the name of the background title field. For Google, the importance of URLs is not the same, which is the simplest from an optimization perspective. Other optimizations are the same as other search optimization methods.

Finally, because is the type of enterprise station, so our site is not focused on the amount of browsing, but the conversion rate of the site, my company's website now daily visits from 10-20 people, conversion rate is about 20%. How to improve the conversion rate, the biggest is the relevance of the product, that is, customers visit the page as far as possible to achieve the customer actually want things. Our site to traffic can not be some competitive words, perhaps some long tail keyword instead has very good effect.

Drifting Cloud ~ ~ Blog Originating Address: http://www.jiyiz.com/archives/foreign-trade-experience.html

2011.03.31