6 Marketing guides for microblogging and blog content marketing

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Blogs, also translated into blog posts, blogs or tribal pavilions, are Web sites that are usually managed by individuals and are not regularly posted on new articles. Articles on blogs are usually arranged in reverse order from new to old according to the posting time. Many bloggers focus on specific topics to provide comments or news, others as a personal diary. A typical blog combines text, images, links to other blogs or websites, and other media related to the subject. It is an important element of many blogs to allow readers to leave their opinions in an interactive way. Most of the blog content is written, and there are still blogs focused on topics like art, photography, video, music, podcasts, and more. Blogs are part of social media networks.

--Baidu Encyclopedia

Clear your purpose.

The core of microblogging, blog, of course, is content, in most cases, that means often write. Your microblog, blog style and views are critical. Microblogging, blog and the feeling of onlookers, but also very important, but the content is really king, yes, the content of the king. As your readership grows, more and more people may subscribe to your blog via RSS readers and emails, so they may never have seen the design of your site since they first viewed Weibo and blogs. In short, what you say is more important than the appearance of it. To determine what you are saying in your microblog or blog, you need to know:

1. Who is your audience?

2. Who is the competitor who is rushing to attract the attention of your audience?

3. What is the center of your microblog and blog?

4. What are you trying to achieve?

5. Have you identified some criteria for measuring these purposes?

Establish a reliable schedule

It is important to provide microblogging and blog entries based on a reliable, consistent schedule. How often do you write Weibo or blog? It all depends on yourself, your purpose and your schedule, but writing at least two times a week is ideal. Tuesday and Thursday are widely considered ideal days, but you can experiment with your own schedule. Most companies post on weekends, but you can post in Sunday to test how many readers you have on the weekend to see your tweets and blogs.

You can write a few posts at a time and publish them throughout the week. Bostan Pilate's mentor, Lisa Johnson, usually spends four or five hours on weekends writing blogs to launch three or more blog posts. Lisa says, "Don't set goals that you can't achieve and set your own schedule."

Not just writing.

Your tweets and blogs can also be based on pictures, such as Richard's blog Doliar redesign Project, which aims to reshape the brand of dollar banknotes. But most of them are text-oriented, so it's a good idea to use graphs and other embedded elements to enhance the interest of microblogs and blogs.

Use photos on Twitter, blogs, to enhance visual pleasure elements, or to help you further your point of view. You can find photos of Creative Commons on Flickr sites, or you can buy inexpensive art photos from a series of photo gallery sites.

You can also include graphs, information pictures, and lists in your microblog and blog. You can even embed your favorite ebook or other documents, videos, powerpoinuo or slideshare slides, or make your own photos, and some small widgets or tools that your audience can interact with.

If you embed content in your post, include some keyword-rich text from embedded documents or videos so that your readers and search engines know what the embedded content is about, which is a good one.

The length of the blog is very important

How long should your blog posts be? How long do you need to write, but not too long? Is such an answer too vague? Maybe yes. But the perfect length miniskirt theory is also suitable for blog posts. You want to write long enough to make your basic point clear, but keep it short enough to keep it interesting.

Learn how to write a big headline that you have to read

Headlines are the most important part of a blog post. If you need to write a headline, how long does it take for the whole post to be written, how much time you spend writing headlines, and how to write it well. With the advent of e-books and industry white papers, a good headline post can arouse readers ' curiosity and provoke them to read more. If you're worried that a more inclined headline may not have enough background to attract the interest of the prospective reader, you can add some descriptive subheadings (descriptive subheadings and a good place to include search keywords).

Here are some ways to write a blog post title that you have to read.

1. Arouse curiosity: "What does dry cleaners do on Weibo?" (from MarketingProfs daily Fix)

2. Use the superlative adjective: do not take the title "Get What you want from your supplier", and try "the best way to get a satisfactory price from a supplier".

3. Use startling or bizarre analogies: "Inigue Montoya Guide to 27 frequently misplaced words" (from Brian Clark on Copyblogger)

4. Specific: Do not take "out of the way", but to take "The interview you need to know the dress problem."

5. A comprehensive simplification of complex themes: "This is why you are obese: an updated version" (from lisajohnsonfitness.com)

6. Do the opposite of popular opinion: "Why Branson's 5 success tips are actually 4.5" (from Tim Berry calculates startups Stories), "Why money is worse than no money" (from the American Express Open forum Cuy Kawasaki), or "How to be arrogant in the right way" (from Thomas Edwards's blog, the Professional wingman)

7. Use numbers, especially the odd number: "27 blog Marketing tips to make your community strong" {(from Chris Brogan)

Design is important

Your microblog, blog, including design, should have its style and personality. Don't be discouraged if you have insufficient ability to hire a designer. On every release platform, there are countless templates to use, either free or extremely inexpensive. Those templates will get you excited immediately and use them immediately to get a good start. Take a few minutes to watch other tweets and blogs on the web, and you'll quickly realize that every microblog and blog is unique. There is no right or wrong in Weibo or blog. But here are some of the things that should be included in Weibo and blog design.

1. An RSS icon to clearly show the integration of the order.

2. Subscribe to a person by email for Weibo, blog selection.

3. The way others contact you.

4. Search box.

5. Archive of recent posts by subject or title.

6. Social sharing icon, so that each post can be shared, linked, and in social networking sites, Google Buzz and other sites spread.

7. Links, where others can find you online (social networking sites, etc.)

This article by the Tian Dao Soft Wen www.365niu.com original, reprint please indicate the source