Email Email Marketing Trends Latest 2 cases

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Network trends continue to appear new play, there is an old play has never left us, this old play is email. Because, the privacy of email, has been the network invincible! It's a one-to-one feeling, has always been any website, any mobile phone software, any real-time IM software can not compare, even if not one-on-one, we still like to join some kind of email club ... So far, no regrets.

Although its opening rate is so low, the average is about 10% below, but it still has its function!

In particular, there seems to be a new climax this year?

Back in Taipei last night, I was very excited to see two articles about email trends

The first is that the sale of private sites Hautelook by well-known department stores Nordstrom mergers and acquisitions, a price of up to 270 million dollars, reminding us that this private selling site will still be the next important play. The so-called private website, in fact, is not a website, how many successful private selling sites have been using an email newsletter to lure a bunch of women and send them a letter at 12 o'clock noon every day to buy a designer bag, or a set of haute designer clothes, for the first time in a season? In addition to creating a VIP customer's sense of honor, it is also because the price of these goods is 30 percent, 50 percent of the general access, some directly to the wholesalers, and why the wholesalers are willing to sell the sale of these private websites so that they are guaranteed to sell only to members, these new sites, so unexpectedly hit this private Email sales of business opportunities, several sites have earned full, grabs.

More interestingly, another article

The article is also related to email, which refers to an astonishing new achievement in the recent success of Posterous, a well-known blogger. Posterous was born in 2008, is really a miracle, because at that time blog is not the trend, the blog platform BSP Industry has long been a large company to occupy, but the wonderful thing is, posterous just launched this do not have to join members on the Internet, Can rely on email to start blogging tips, crazy suck new blog, some people really enjoy this by email blog function.

Interestingly, just two months ago, Posterous launched a new feature Posterous Group, which is to say, you can only open a blog in posterous before, so that the world can see. Now, you can open a private blog with Posterous, only the group members you set up to see, and only they can write other blogs or make other comments. Interestingly, these people's message, is also Posterous style, do not have to point into the Posterous, as long as in the email content in the top of a divider line to write things, will automatically message in the website version of the blog.

After two months, Posterous made it public yesterday

For two months now, there are already 134,000 groups of posterous, and 3,000 more groups are being applied every day. Of course, the article emphasizes that the daily growth of Posterous's general blog (Non-group blog) is still four times times that of the new product group, but 134,000 group is still a staggering number within two months.

Then, as many as 76% of these 134,000 group blogs are set up as private blogs, and each group has an average of about more than 10 people to join, if the group is divided into commercial (by customers or colleagues) and family (with family and friends to join), Business Group Blog Each on an average of 15 people, and the family group blog each on an average of 10 people, of which, as many as 30% of the participants have not joined the posterous members, good in the enjoyment of posterous not to join members, You can rely on email to start a named write, responsive Blog convenience function, as long as the stay of the daily email, open a letter, read the letter is good!

More interesting.

Obviously, if you want to open a blog platform, business-type blog is the most you want to attract, because these companies open the blog, very likely later willing to pay, maybe just pay off the right column of Google AdSense ads! According to the article, These 134,000 group blogs, which account for up to One-fourth of the business, mean that companies are still very, very much in need of email to send some messages, they love this email more powerful email blog platform!

Now think about it, how can you use email to do some of the internet has not yet a new service?

Finally, I also share my own attempt, in 2007-2008 years, I have opened a very, very small electronic newspaper, only to about more than 90 VIP members, may be this more than 90-digit and VIP this magical word, although only sent to 90 a few each time, However, many of them will be forwarded to their colleagues, the boss (yes, vice president to the general manager, associate to vice president, General Manager, Chairman)!

Article Author: Liu Wilin

Article Source: www.hangye5.com