On the persuasion of internet marketing

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We are not afraid of others non-stop ask the West, fear is after the customer disappeared after asking.

Persuasion-the tool of marketing, this is not what High-tech, but is high knowledge, in a blog to see summed up the persuasion of the Seven law, benefited a lot. This also and SEO later, keyword brings a lot of customers need to do after. has been murmuring the site's conversion rate, the user experience. Here's the essence. Just think, no! This must start with the details!

1. Let others know what other people on the site are doing

People have a strong imitation mentality, especially in something they're not sure about, and they usually go back and watch how others do it. This psychological phenomenon is called "social proof". People feel secure and often make decisions based on the behavior of others. They assume that others have more knowledge or know more than themselves.

Online "Social proof" must:

-That's why you're showing popular entries.

-That's why it shows "what the customers who bought these things have bought and what they are concerned about".

-the best-selling thing must be shown in the conspicuous place.

-Can prove the website or product authoritative material or certificate, let everybody know.

-Find "celebrity" best.

2. Allow visitors to express their views

With the 1th, the best thing to do is to get users to comment and to express their views. This will have a huge impact on people's buying decisions. Thanks to the rapid growth of Web 2.0 and social media, user reviews are a necessary part of web design. Ask your users to comment on the site and have their overall rating on the product and service-after all, these are free content on your site. Compared with marketers, web users are more likely to believe what people like them say. Comments are particularly important for travel and electronic products websites.

Viewing user reviews, especially product reviews, has become a habit before shopping. If they can't find a comment on your site, they'll look elsewhere. Nothing on the web can be hidden because you have to keep them on your site. FIGLEAVES15 and UK Apple Store16 are doing well.

Also, don't be afraid of negative comments. Users can smell a mile away whether the site has been "edited", which will make them not believe anything you say. You should be prepared to react quickly to negative comments from customers, rather than deleting them.

The combination of positive and negative comments can highlight the authenticity of the information on the site.

3. To let customers understand the scarcity of some products

Scarcity creates demand, which stimulates their desire to buy. For things that cannot be possessed, people are often more eager to possess; social psychology shows that loss is a stronger emotion than getting it. As a result, a person who loses 100 yuan is driven by a sense of satisfaction that is about twice times the satisfaction of a person who gets a lucky 100 yuan. This should be good to use, can play a huge role in fuelling.

For example, take the following ways to highlight the scarcity of items:

-The momentum of the time; for example, only 3 days left, the last day, etc., time should not be too long.

-quantity of oppression; Inventory of 3 pieces, only one left, and not too many items.

-There's too much stuff, that's another way of thinking; for example, inventory clearance, vomiting blood sale. Do not be afraid of the word too vulgar, vulgar can arouse everyone's resonance.

Falsehoods。 Some things can say no, there is nothing to say there. It doesn't affect your business.

-Use auctions. As for the specific way, think for yourself.

Quantity, the daily decline of time, booking, ordering the increasing number of people, what effect? Give visitors a sense of urgency to stimulate their desire to consume in advance. The study of decision making also shows that when people feel that they are about to lose something, they think it is more valuable than when they have never had an object.

4. Can have a more direct way to convey meaning, such as pictures, videos

Pictures, videos of the impact of this aspect more to learn TV shopping. In product sales, especially for high-value and luxury products, images are a very persuasive tool. Therefore, make sure to provide high-definition pictures of the merchandise. He made people feel at ease about the products they were going to buy.

Pictures, Videos must:

-Professional quality

-Provide different viewing angles

-Can be enlarged

-Persuasion size and use scene

-Differentiate the same, highlight their own characteristics

-If you can be unconventional, it's best

5. Incidental Sales

The couple who watch the movie have to buy the movie ticket, the snack is inevitable to buy, the person who buys the desktop computer, also wants the computer table, the person who buys the handset, certainly will go to stick the screen protective film. Once people decide to buy something, it will be easier to persuade them to buy more related things because one of their feet has already entered the door. On the web, this principle still works.

Do not underestimate the potential profits from incidental sales. As in real stores, show users the relevant goods and additional products. This will make it quicker and easier for people to buy more goods. It is a clever tactic to persuade customers to buy more things by showing them everything they might miss.

6. Show Authority

The principle of authority suggests that we are more easily persuaded by authority. The same price, the same service; Nokia and Changhong, you may have more to choose from Nokia. Sites that show authority and expertise are more likely to be believed. This is very important for business-to-business websites.

There are many ways to show authority:

-You need to prove to be your expert and come up with strong evidence

-If you have a large partner, take it all out, whether it's a link or something, don't hide it.

-A small piece of paper can play a big role if the government and other authorities prove it.

-The product picture certificate, can have more detailed

7. Minimizing sequelae

Why should I hang the FAQ on the website? What should the FAQ write? Then we can look at the customer's point of view, and constantly improve the FAQ. For example, what to do if you want to return a product? What do we do with the quality of the products? What about the hidden costs? Shoppers are very, very closely related to these issues, and these problems may directly affect the intention of the customer who has already planned to buy something. These problems must be solved before the client and your business are reached. So that many customers themselves to convince themselves, firmly believe that on your site

Summary

The key to persuasion is to grasp the timing of the conversation. These problems from the site itself to consider some problems, more questions still need us to calm down, continue to dig, perfect. The center of gravity of the website design is shifted, no longer is the pursuit of visual attractiveness, but practical. Every function we design must have a corresponding reason. Also, it has to be mentioned that the website must have a good service.