Su Ning according to the data answer "cloud quotient": Start the marketing change

Su Ning's tentacles are more and more large mapping/Xiazengjin Suning's chain store what exactly sell? 20 years ago, suning only sold air-conditioning; 10 years ago, Suning sold a whole category of home appliances; yesterday, Suning announced will be in the country more than 1700 stores sell department stores, comprehensive docking suning easy to buy, what the next sell to a large extent will also be determined by the data online, from bestsellers to imported milk powder ... This is a part of the marketing transformation of Suning, the company's internal structure, name, senior managers adjust accordingly. This is for suning a new position-"cloud merchant". Suning Chairman Jindong Interpretation of the two highlights: one is the "retail service provider" a new role, the other is the physical stores to the whole category of business transformation. Q: What is "cloud business" "Supplier" is also a service object 3 days ago, Jindong in the internal letters to senior executives have revealed the concept of "cloud quotient", the model can be summed up as "Shop + Dealer + retail service Provider", its core is based on cloud technology, integrated suning front desk backstage, the integration of Suning line, services across the industry. Yesterday, in Suning held the national television Conference, Jindong also to "cloud quotient" to give in-depth interpretation. He said, in accordance with Su Ning's planning, in addition to personal, family, enterprise these traditional "consumers", Su Ning also tens of thousands of suppliers, suning easy to buy many retailers on the platform into their own range of services, so there is a "retail service provider" a new role. If these services as a shining "star", behind it is to provide full-service "cloud", this "cloud" image is the change after Su Ning ("Suningyun Group") positioning. Jindong said that the global retail industry in the internet age is facing profound changes: personalized demand, commodity diversification, time fragmentation, service intelligence, flat space, channel compounding. China, as the world's fastest growing and the world's largest retail market, the change of retail industry must have retail enterprises to dominate, Suning ' cloud quotient ' model has the industry demonstration effect, will lead the world retail industry model innovation. Second question: The real shop where the traditional home appliances this year all the transformation in fact, from the beginning of last year, Suning has been in the latest generation of "Suning Super Flagship store" pilot, "physical stores to the whole category of business transformation." According to Shanghai Suning general Manager Zhijun introduced, the future maternal and child supplies, daily necessities, books, financial products, such as suning easy to buy the main merchandise will appear in Suning's physical stores, the price will be no difference, the line to sell what the future will be a large degree of data on the line to decide. At present, about 80 suning stores in Shanghai, the future of traditional appliances in the store occupies only 50% of the area, is expected to complete the transition in 2013. In addition, because Su Ning has obtained the Logistics license plate, in the future entity stores also both "the Logistics warehousing" and "the easy purchase net individual pick-up point" function, is described as "the Trinity". At present, suning entity chain system has about 1700 stores, the future will gradually complete the "whole category" mode of transformation, the first start is the one or two-line city flagship store, Super Flagship store and Suning Plaza and other stores. Three questions: InternalHow to adjust the structure of 3 years to introduce 8,000 of the "cloud quotient" model, suning on the organizational structure of the overall adjustment. According to Suningyun Vice President Mengxiangxie introduced, professional, vertical, open, integrated, flat, Independent is the suning organization of the key words. At the SU Ning Headquarters management level has set up the chain development, the marketing, the service logistics, the financial information, the administrative personnel five big management headquarters. At the operating level, to create "online E-commerce", "Offline chain platform" and "commodity management" three major operating headquarters, covering 28 specific business units, each business unit has more business autonomy and flexibility. At the district level, flat vertical management and localized self-management are the most important features of Suning's new organizational structure. 2013 Suning put "large area-subsidiary-Operation Department" three to reduce the "big district-City Terminal" two levels of management, and greatly expand the large area and the number of urban terminals. At home and abroad, Suning grew from 44 to 60, and urban terminals increased from 100 to more than 200. It is expected that after the adjustment, there will be more than 3,000 cadres promoted to the new post, which is the largest in recent years, Su Ning's staff promotion and adjustment. In the first batch of senior executive appointments, online e-commerce platform operators Li Bin, offline chain platform operations leader Tian Rui promoted to group President Assistant. Li Bin is also responsible for logistics business pottery Jinghai into the highest decision-making body of Suning "president's office", which means that e-commerce business in the new Suning's entire structure in a pivotal position. Mengxiang also said that in March, Suning will launch a large-scale recruitment, e-commerce-oriented operations, it technology development, Commercial Plaza operation, new category management and other four areas, is expected to introduce three years of mature talent 8000 people, university graduates 30,000 people. [Reporter notes] enliven the shop business of the Miao Su ning this change, a step Miao is how to enliven the pressure of the electricity business "shop", that is, physical stores. is precisely the latter, for the second half of last year so far the industry and even a hot spot. If it is said that the traditional home appliances all transition "whole category management" is also expected, the use of courier license to change the "pick-up point" is fully integrated with the existing resources to facilitate the consumer. And "What is sold offline will be largely determined by online data" reflects some of the characteristics of the "big Data Age"--data that determines the product, and demand determines supply. To do this, you have to rely on "cloud computing". In Western academia, "cloud computing" and "Big data" are two sides of a coin. In this regard, today's suning, has shown an Internet business thinking way. I think this is the essence of Su Ning's "Cloud quotient", and it is also the place to inspire business imagination in the industry. Of course, looking back at Su ning this change, wisdom of course important, but to promote, the first need to break wrist courage. This, you see now "Suningyun" new logo can, the original angular "suning appliance" disappeared, replaced by "Suning" two words, mellow rich, as if a "hometown of the cloud."