To which net free push Hotel direct to join "channel resources" scramble

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This year's tourism industry is the most controversial voice, the Ctrip Hotel "channel Monopoly" questioning, and art Dragon Hotel the lowest price of the saliva war more like a tacit understanding of the market show. And last week to which network launched the hotel direct business has undoubtedly brought a new shock to people; Quna broke the existing online booking hotel Booking Commission mode, to make free direct sales to the hotel without the need to pay any commission, as long as the hotel has a website, where to go (www.quna.com) real name registration after the approval can be published on their own online hotel prices, hotel room type and availability information and according to the room sales situation of real-time adjustment, maintenance, where the registered hotel can directly to consumers to display all their products and services, and consumers directly negotiate until the completion of consumption.

Go to which net direct sales platform currently does not charge the hotel any cost thereby saves the cost, gives the hotel more profit space. It also brings more affordable prices to consumers, expands occupancy rates and ensures room accuracy. This bold direct marketing model is the dream of all hotel operators, then, people can not help but ask: if the rise of hotel direct sales, "channel Monopoly" spell can be broken?

Where to go? The Web is a tourist search engine company that started with special airfares to help consumers solve: Where to go? Where can I get a train ticket and a cheap ticket, which hotel is the cheapest and best for you? Thus helping consumers save time and save money.

Quna search engine to provide consumers with high-quality cost-effective travel search services to help users choose to meet their own personalized needs of tourism products or clothing. This high-profile launch of the hotel direct sales business has to meddle in the "Hotel channel" for the idea, it seems that another melee inevitable. In addition to the price factors behind the channel competition must be quality services, but for consumers and hotel operators is a good thing.

According to previous data, the Commission on the successful booking of the middleman is usually 15% to 20% of the room price, and if the price of the Commission is removed, there is a greater room for decline. Where to? The hotel offers a platform for face-to-face trading on the internet, like Taobao. Each hotel can directly display its 23451.html "> Hotel products and services, consumers can directly negotiate with the hotel until the completion of consumption, in the process of consumption can not only be timely and thoughtful service, but also can directly face the operator to deal with complaints and other issues, to avoid mutual wrangling, Prevarication and other phenomena occur, can effectively protect the legitimate rights and interests of consumers from infringement.

This without any cost of the promotion model, is undoubtedly the hotel operators in the hearts of the most ideal way, not only to the hotel business to do a free publicity, but also brought a source, reduce the middleman to maximize hotel profits. Where to go to the hotel direct banner will greatly speed up the hotel by the middle of the booking agents to take a high commission, the situation of diversion of profits.

Quna dares to break the rules, facing the hotel business operators and consumer demand decisively launched direct marketing channels, on the one hand to the hotel operators to reduce costs, bring more customers, while consumers also less money to gain benefits for their own increase in traffic, and then use high flow to launch value-added services to earn profits. This model will undoubtedly bring ctrip, such as by earning a commission of the middleman a great impact, even if not crushed Ctrip and other hotels "channel Monopoly" of the last straw, but also for the hotel operators to increase and Ctrip bargaining weights, so that consumers, hoteliers and the market to win a total.