Website Marketing Promotion Inkling

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Today the Internet industry is booming and its influence has penetrated into our work, study and life. At the same time more and more enterprises began to establish their own web site, joined the ranks of the network marketing, E-commerce has become the mainstream of business channels. So how to establish a reasonable enterprise electric business planning? Let's talk about this topic together.

Before establishing the business process, we need to make a reasonable prophase analysis. We need to plan to build our own enterprise products sales channels, such as the use of their own independent web site or to participate in the Electronic Business platform to build flagship stores. When a new enterprise products appear on the internet, the popularity of the site is often zero, so in the early analysis, we need to consider how to build the company's own network brand. In addition, pay attention to the cost advantage of the enterprise, with the market product differentiation is very important, because this will affect your enterprise's later product promotion program. For example, IDC Industry Web site products are basically include cloud virtual host, server rental/hosting, domain name registration, and eight-degree network (www.ebadu.net) in the Cloud host product Classification by its independent research and development platform cloud products with convenient operation experience in the industry occupy Tau, Therefore, the product differentiation and superiority is very important.

For the electric Business Enterprise, the official website of an enterprise is often also the enterprise's independent platform, so it is necessary to establish the layout design in line with the consumer's custom. First of all, in the site planning, we must be clear about the location of the site, site column design, the layout of the Web page structure (such as file directory structure, cohesion and interconnection of the chain) and so on. Second, the design of the page and update content need to pay attention to the site important elements of highlighting, especially the need to be careful and easy to understand without clutter. In visual design, the style of the site should match the corporate image, such as the eight-degree network of registered trademarks for the blue Hue, then the main tone of the site is also set to the corresponding blue. It's not just about the corporate image, can also highlight the brand characteristics of the presentation of goods, the eight-degree network in line with the public thinking habits of the pattern classification, the product appears to be quite reasonable; in the interactive aspect, the website should establish the sound interactive mechanism, if has the question to answer the column, the Complaint column and so on, This not only consummates the user experience, also facilitates the website to the user's information collection and the analysis and so on.

The design of the site and the importance of the content, below we explain the site in detail the internal optimization. From the customer information level, the navigation design of the visitors experience is very large, an easy to understand the site function and content distribution of navigation is the user's favorite, it can provide users with a convenient experience. Similarly, the column position conforms to the user's thinking order and the behavior custom, and the content performance fully experienced the primary and secondary trenchant also can let the user have the good experience process. From the search engine level, the choice of keywords and density of the design of the site plays a very important role in the chain of reasonable, sound spider Protocol, RSS files and site map is a site needs to optimize the object.

When an enterprise website is completed, it is necessary to carry out specific promotional planning and marketing planning. As mentioned above, the establishment of network brand is very important to a website of electric quotient, so it becomes very urgent to improve the exposure rate and establish the brand image of the enterprise in the promotion planning. In the promotion of planning, advertising planning more focused on improving the site's exposure rate, for example, our common search bidding, CPS Alliance, mail messages, buy outside the chain/advertising, exchange links, and so on, and in the Word-of-mouth planning more attention to include brand building to improve the conversion rate of a series of channels, such as in the Community blog propaganda, Through the IM for signature/mass/share, soft, SNS, video and so on. In short, the scope of the promotion planning is very wide, basically on the internet, "people have a place to promote the figure." The goal of marketing planning is only one, that is, let the marketing object into the enterprise website to buy products or services. Therefore, marketing planning more aggregated in the sales range, such as SMS, mail, blog, etc., which event marketing is a short-term planning is quite effective a method, but event marketing needs to pay attention to the scale is quite limited, In the process of borrowing, enterprises need to choose the time that is closely related to the target audience and can put the influence of the activity within the controllable range, and can always grasp the whole system system. At the time of marketing planning, it is not limited to the marketing of corporate websites, and it is also a very effective way to set up flagship stores in some fairly mature electric business platforms.

Finally, when an enterprise's electric quotient system enters the perfect stage, the data analysis and the customer relationship management become important. First of all, in the face of marketing effectiveness, we need real-time monitoring. Second, for the customer registration, visiting laws, conversion rates and other elements need to carry out an immediate analysis. The data analysis should give the solution and feedback to the marketing team in time after the reasonable conclusion is reached. Such a perfect enterprise electrical business process is established.

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