Where is the blog path (heartfelt words)

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Recently heard that a friend Chen in doing a blog project, specifically how the planning I am not clear, but I am also a little understanding of the BSP now, let's talk about their own ideas!
Before the year, the blog was playing the booming, to blog China led by the BSP including do the Portal blog network, dispatch and so on indeed a fire! The investment also took, the project also did, looked back to see there are several elegance like that year! Blog China just big layoffs, blog network is half dead, completely lifeless. Sina Sohu Blog achieved a very small number of people, a waste of 99. 9% of the resources. Enterprise Bo, and news in order to profit still struggling, Chih simply shut down, Qzone and 51 but live vivid, blogbus prospects Bright. The reason inside this can not help but let people ponder!

I never doubt that blogging has no future in China. Blog is a public-oriented, grass-roots products. From the degree of acceptance is that the threshold is quite low, will be able to hit the Internet 2 words in the BSP there to build their own blog, so so far nearly 100 million of the number of bloggers is not surprising! China has 1. 700 million Internet users, and they are growing fast. The market for the masses is big enough. But today's blog portal or BSP, have not digested this market, personal feel or blog culture and value innovation did not deal with the reason!

first, the Problem of blog culture


    What exactly is a blog? Singing a blog all day is 2. 0 of the delegates. As if to open a blog has a 2 of their own. 0 days. Then, operators to aggregate the content of all the blog is a portal, or, to the various functions of the blog split, independent channel, so that netizens in each channel all day aimlessly disorderly bump, turned into a WEB2. 0. These are the "eyesore" I have seen! Personally, it is always wrong to make a blog as content. First of all, this is a conflict between the private culture of blogging as a platform for public individuality and the interaction of communication with this interface. Blog is not a simple UGC, content is only as the user to express their own way, the establishment of personal communication tools, of course, these are not from the point of view of marketing! If the blog has content value, then with WEB1. 0 There is no difference at all, the opposite is not! And, as a mass product, blogs serve the public. In the context of the limitations of the content of the situation, can only achieve a few elite groups, silent 99. 99%. Sina Blog and blog network have the same problem, they use too limited resources! Blog to form point to point SNS, the establishment of interactive communication circle is not based on content as a standard, but the content behind the Bloger values, interests, interests, interest as the standard! Everyone's blog should have the same opportunity to show, Because the bloger behind the blog is equal, the netizen from the content cut, the final arrival is still behind that person! So I think the blog is to realize the value of people, not to achieve the value of content! Second, the portal to information-oriented, this is an indisputable fact. Information to emphasize authenticity, at least to the present site, Internet users to see news is the first choice Sina, Sohu NetEase, such as several major portals, why? I think the first is the efficiency problem, the portal has a specific editorial reporter. Can be reported in the first time, the news has a specific time period, such as the Champions League final in the middle of the night, after the end, Sina 10 minutes will be able to see detailed reports, such as news but also to tomorrow. This efficiency can not be compared to! and for the blog Content aggregation portal, first Bloger published his article certainly than Sina and other portals later, then the blog portal will naturally not become users to see information preferred. The efficiency is certainly more than Sina represents several big portals low! Second, I think it is the issue of information authority. I think this is the most important thing! When we want to see news and information The most care is the authenticity, we think Sina is the most authoritative, so I preferred Sina, even Sohu can not be compared! We want to see entertainment news and other entertainment information, the most care is the entertainment second is the authenticity! Then we will choose to go to Tencent, Because we think Tencent is the most authoritative in entertainment. and Bloger's free creation, including a large number of personal subjective opinion, embodies personal feelings, rarely objective, said not to listen to, if your article as an information chapter, I comment on what to see you nonsense Ah! Unless you are a celebrity, withStar effect, you can be recognized by others, otherwise it is difficult for others to recognize you, if you do not recognize this person, that is, let alone recognize your opinion of the article! So the content of the blog to aggregate the portal information, lack of authority and efficiency, can not meet the needs of the public, nature can not If the channel like emotion and other channels pay attention to personal feelings and experience, then nature does not involve the problem of efficiency and authority. Bloger's articles are often directed at their own personal feelings, especially in such channels as emotion. How many people can resonate with your personal feelings? This is still unknown, but certainly a small part of it! If the audience is not wide, the operator is a lack of value and competitiveness. What's more, feelings are not the same, in the end is who the first page should be what kind of standards, I think here are unfair, are contrary to the blog's own culture! So I think the content is always there is no way out! Blogbus all the way to become more and more people are recognized, 07 2. 2% of the market share of the old seven, but the rising momentum is still relatively eye-catching. By contrast, China's sixth-ranked blog market share has slipped. Individual has been more optimistic about Blogbus, also in its home, feel a personal experience is very good! This makes me believe that the future of blogging as a service. BSP function is to provide blog space for blogging and the corresponding technical support, greatly simplifying the establishment of the blog process, promote the development of civilian media. So blogbus with excellent service for the purpose of helping users with the simplest way to build their own blog ideas and BSP core task is seamless docking. In Blogbus you can replace hundreds of templates, and update speed quickly, the whole period of time Transformers just released, Blogbus has Transformers theme template appeared, to meet the trend of fashion. Chih just closed the door, Blogbus on the launch of the whole Chih Bloger moving services, personal functions are also constantly updated, such as the recent introduction of access statistics. VIP can also enjoy more services, such as template customization, binding domain names and so on. These features are not blogbus specific, many of the problems with these features BSO are not used well. Personally feel blogbus more friendly, user-friendly interface, the user's guidance is clear. I think I have a blog of my own, not a blog based on Blogbus. Word, Blogbus function is very practical, the service is very thoughtful and timely! From this point, I realized that doing well in service is the development basis of BSP. This is actually with the blog's own grassroots culture is consistent, so that all can use the lowest cost to have their own blog! BSP only completes the task of helping the user to have a blog, but this does not reflect the complete culture of the blog. How to let more grass-roots blog to see light, not a certain amount of traffic as a basis, Bolger interaction is difficult to produce, in such an environment to form a social circle is too narrow, or there is a gap. If you can not achieve socialization after personalized, users will lack the UGC driving force, when the blog returned to a wasteland, this problem has plagued many people. It's been a pleasure to see Blogbus groups appear recently. Personally feel that maybe the group can be a breakthrough. Birds of a feather flock together, groups let more people have common interests, language, can be in a special circle to show their own opportunities. The scope is small, the communication cost is low, the communicative efficiency is higher. For Bloger, what he needs is such a group of people with common interests, and then through the blog this platform to achieve docking. Perhaps subdivision group is an effective way to realize Bolger point to point interaction. From this point, I feel, reduce the communication cost, improve the communicative efficiency, fixed the crowd in the specific environment is to realize the blog and Bloger value of an important way!

Personally feel, whether it is to do BSP or to do with the blog as the main body of 2. 0 Center, the realization of blog culture is the core. Say the simplest, you want it to be a blog!

Second, value innovation
Value innovation includes user value and business value innovation. And the user value is to serve the business value. When you provide the best service, the best environment, do not forget your roots! heard a word: unprofitable business is immoral. No commercial value is nothing! Unprofitable website is shameless!

User value is the user's contribution, including UGC, including user contribution behavior data, including user feedback and so on! can be used for commercial value! In the words of thought, 2. 0 times, users are consumers, but also creators, is a considerable production resources! What we have to do is to turn these considerable productive resources into productive forces and ultimately create value! So it seems that Bloger is the most typical creator and has a large amount of private property, And these assets can be turned into productive resources. For example, if you can bloger published an article accurately find the positioning of the crowd, it will arouse the sympathy of that group, inspire more related behavior! For example, through user behavior data analysis, the most accurate advertising positioning and so on. Personally feel that the innovation of user value is the key to the promotion of product innovation and environmental innovation. Good products so that users with less effort, you can play a very good role in guiding and attracting! A good product is not in the function of how much, but in the user's behavior of the inducement and control! The function is unique, but the function triggers the behavior is rich! The other is environmental innovation. Domestic Internet environment is very poor, many sites are homogeneous, single, boring. So subdivide into the industry, user environment or tend to homogenization, single. To a certain extent, the site's user environment determines the user's behavior, you can imagine, you to a no one talk lifeless place, still willing to jump to brag? Obviously impossible, even if you like it! So a good user environment is critical. For blogs, the big environment is too wide and too big to find an environmental standard for everyone. So I think of subdivided into groups, different groups in the construction of different environments, can form a special recognized by the members of the culture, the culture as a guide to trigger the user's website behavior. Finally, build a diverse blog environment! A good product innovation, a good user environment innovation, is to achieve the perfect user value Drive!

   in the final analysis, the user value is to serve the commercial value, provides, is the website real business value Capital and the direction! Now on a lot of BSP and blog portal can not profit, only understand the behavior of burning money scold a sound, then blog in the end can profit? I think it will be! There are 2 layers of meaning in this. One is to make a penny, then this is too easy! One is to make a lot of money, that is not a small difficulty! Many carriers blame the Chinese market for their inability to profit. Then I ask you why the other side of the ocean is making money ah? You can confidently say that the U.S. market and the European market and the domestic market, different cultures, can not generalize! So there is no place in China's nearly 200 million blogging market that will make you profitable? Even according to my thinking, You are the United States blog mode 100% copy over, operating in China will not necessarily lose. 100 people have a comparative acceptance or recognition of Western culture, then you have 2 million users, put 2 million service well, product vertical development, in-depth development may also have a big as it! Of course, this statement is more radical! At least now the actual operation is basically impossible! Oh! But 10,000 steps back, For those operators who complain about the bad market all day long, how could you have chosen such a nasty market for you? To tell you the truth, I very much look down on those who are less than the investors of the money but not as operators are responsible for the domestic market does not fit! Blog is profitable, the best and most direct is the most mature profit channel when it is advertising! The simpler the profit model is also easy to succeed, so advertising, at all times is the first choice, regardless of your business value innovation to what extent! I don't know what it is now, We listen to the profit model involved in advertising to feel that this site is not a future! Bubble last year revenue 20 million, profit 10 million, this year's goal 40 million, Lee wanted to say our profit way is very simple advertising! Those all day impetuous in called 2. 0 Friends all day talk about their profit model how good, how innovative, successful, make money? I believe that the profit model is the simpler the better, since the ads include the SP has been so mature, can use it! The innovation of business value is not the innovation of the profit mode, but the integration of the resources and the profit channel. Tencent so many businesses are in the profit, there are several channels are really their first innovation?! Although those are already the profit channel, but Tencent can integrate it very well together, and finally form a commercial value of innovation! Precision Advertising has entered the blog industry, I believe it will continue to mature. Feedsky is now trying to run the topic of advertising, this point keso and other people feel that the feasibility is very small! My point is the same! Reasons are 2: first, the spread of Word-of-mouth premise is the establishment of Word-of-mouth, the need for the user's real experience. Many bloggers have no use for this product, how can there be real experience, no real experience, how to write the topic. Even if it's written, it's cheating consumers.! Second, the blog as a personal display platform, not only pay attention to bloger experience, but also pay attention to the user experience, China's blog has commercial value, but still far from achieving the requirements of commercialization! Many BSP launch VIP service, also can be a profit channel. But many BSP do not succeed in this respect. I don't think there's a class difference! For example, the service of VIP users like Blogbus can not have the impulse to become a VIP user! Even some services are not the same, then you let me how to be a VIP ah! To become a VIP, similar to QQ show, virtual image and so on value-added services, I think 3 questions should be considered: 1. Virtual property is the measure of self-realization! 2. Whether it is possible to achieve the appropriate "class inequality" "!  3. Can arouse the desire of the lower society, meet the superiority of the upper society! If you can balance these 3 points, there will be a need for value-added services! QQ has given us precedent! For the BSP and blog portal, huge blog users have a huge market, from the profit channel, is diversified, but to do well, certainly not easy! The innovation of business value is not the innovation of the profit model, the innovative profit model is not necessarily accepted by the market, based on the current situation of the Chinese market, The most effective way to complete and existing resources, improve the existing channels, to achieve the stability of profit channels, and then in conditions of maturity, to make a planned profit channel exploration, so that the business value to maximize!

Where is the road to   blog? When you realize the perfect integration of blogging culture and value innovation, you'll see where it's going! Right under your feet! (Author--Fish So-and-so)