Forum Marketing helps businesses win a good reputation

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Now the popularization of the network, promote the rapid development of the forum. Almost every portal has its own forum, the total number of forum in China has more than 2 million, ranked first in the world. Of course, this is based on the sheer size of China's population.

Forum Marketing is a simple business based on the forum of Word-of-mouth Marketing. Within the forum community, the user's ideas and suggestions for shopping have become an important reference for netizens to buy. However, forum marketing has not only released enterprise product information So simple, the General forum administrator is not allowed to have a significant advertising nature of the post, and today's netizens have been very disgusted with the release of advertising. Therefore, how to grasp the sense of the forum marketing, without a trace of heart to win the user's favor is the basic forum marketing.

Forum Marketing The most important point, interactive marketing, through the forum platform and consumers to carry out a full exchange of information, so that the Internet users better understand themselves, enterprises are fully aware of consumer demand. In such information exchange process, not only improve the corporate brand image, but also finally played a corporate product marketing promotion purposes.

Three types of forum marketing posting type: Forum from the perspective of marketing practice, marketing posts, can be divided into large stickers, small stickers and pure advertising stickers.

Big paste: The form is more than one main paste + multiple threads. More with a number of tables, labels and representations for a main axis, the hot events are discussed, through more threads step-by-step to complete the Enterprise brand and product information.

Small paste: More forms for a main paste + a small number of posts, from the product's function began to write articles, product information dissemination, the content contains a strong interaction.

Pure advertising: Usually the first few posts in the Forum, enterprises need to create partnerships with the forum moderator, pay the corresponding costs. To the event marketing advertising mainly for enterprise product promotion.

Popularity, is a fundamental factor in forum marketing

The public forum, in the end what the attraction, in fact, is to allow a large number of Internet users to exchange information. Because the public forum number of light, like society, then forum marketing should grasp, personal feelings, public opinion, technical perspective, respectively analyzed.

Emotional emotion. People's feelings are often very delicate, in the work and life pressure is getting bigger today, strong pressure, prompting people in the network forum to release their emotions and depression, forum marketing needs to focus on entertainment, hot, events to find breakthroughs, so that the network users in your posts to get an emotional vent, and the post to create an impression.

Public opinion. With the development of society and economy and the influence of Western culture, it began to emancipate people's minds slowly, they no longer from the traditional media, such as television, passive access to information. Therefore, the public opinion in the Forum will be more attention.

Technical perspective. With the continuous development of network technology and Web2.0 era, interactive forum has become one of the mainstream network culture, all kinds of ideological trend in this connection.

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