Four predictions of social media marketing: YouTube beats Yahoo

The "video debut" Arrow refers to the curve after the curves for YouTube promo video on Amazon rankings.　　Lead: Mashable, an angel investor Tim Phillis, an American science and technology blogger, wrote today to make 4 predictions about social media marketing trends in the 2011. The following is an overview of the article: 1.YouTube beats Yahoo--video ads will turn into revenue YouTube is the world's second-largest search engine in English-speaking countries, with a higher share of the search market than Yahoo. When it comes to video, let's take the online footwear product retailer Zappos as an example.　　The site started with a simple video on the product page last year that showed a simple picture of the model holding the shoe, resulting in a 6% to 30% increase in sales. When I monitored my new book on YouTube for traffic sources, I found that the biggest video source was not my blog, but the Huffington Post.　　Previously, I optimized the new book YouTube promotional video and text content on the Huffington Post book page. With accurate positioning and organization, the 50-second video has an immediate effect, and the book has been pushed from 150 to 30 in Amazon, now the book ranks 4th in all Amazon Books.　　We tracked this sudden change using statistical tools rankforest. The length of 50 seconds is deliberate.　　I then edited it into a 30-second version and put video ads on YouTube. Nearly 30% of my YouTube video browsing volume comes from search or organic references.　　Through video marketing, especially on YouTube, you can open up a new marketing channel connected to the world's largest open platform for English language. 2. e-mail full Resurrection Groupon has a mailing list of at least 15 million people in the United States and, if combined with international markets, this number will be over 30 million.　　This directly suggests that the value of a truly user-allowed email marketing can be as high as $6 billion (Google's bid for Groupon is $6 billion). Email addresses are long-term investments that are more secure than social media features. Think of the ads that many companies put on MySpace pages in 2007. Even on Facebook, the direct information that advertisers send to fans is sorted into the second column in the Inbox, and few people read it. In email marketing, you don't have to worry about such problems at all.　　Between 20-35-year-olds, their physical addresses are more frequently exchanged than their email addresses.　　Smart Marketing executives budget for social media marketing based on the entire lifecycle value of the mailing address or the retail revenue that comes with it over time. A large retailer calculates that each email subscriber brings about 20 dollars a yearRevenue。　　Knowing this number allows retailers to: determine the new e-mail address and revenue that an activity can bring, and make a scientific judgment on whether to take part in a lottery or contest.　　-Consider where companies can increase their spending to expand mailing lists. Some companies, such as Opt-intelligence, can be billed in accordance with the CPA (per-action costs, cost, actions) mode. For example, if you sign up for an account on the New York Times website, it prompts you to "get a free 4 Golf magazine!"　　"Some people will pay for this kind of marketing campaign because they know they can make money based on the life cycle value of the magazine." By quantifying the value of each e-mail subscriber, the enterprise is able to increase the number of subscribers by one times within 8 months. Much of this growth comes not from new marketing spending but from the transfer of existing resources to this area.　　This cannot be achieved until that number is counted.　　For example, 500,000 new mailing addresses were added, each worth $20 in 2011; This means that, without a significant increase in spending, businesses are receiving an additional 10 million dollars in revenue. 3. Large companies continue to waste their investment on popularity indicators (Vanity Metrics) just because your competitors are Foursquare, doesn't mean you should. Does such a decision seem reasonable? Sure, but you should figure out the exact numbers. The most noteworthy is the amount of exposure, page views, and participation. Some of the success indicators of social media consultancies are reasonable (and sometimes include data such as "participation"), but beware of those that are poorly measured. Remember, it is not the man who digs the gold, but the one who sells the axe. Apple did not advertise on Facebook, and Steve Jobs did not have to worry about not having a blog to advertise Apple.　　Apple is still good, like other companies, feel at ease to do their best. 4. Advertising and topic will bring different conversion rates remember, your ads can have many different audiences. For example, American Apparel (Anglo apparel) company, many of the company's most well-known ads are placed in the minority publications or pioneer website.　　But there are still millions of of people who know about the ads, because many bloggers think they are interesting and write articles about the ads. In this example, the media is the direct audience of advertising and the public only indirect audience. The public did have a real impact, but they were not the first targets. There is a way to test whether advertising becomes a topic: If you stop advertising, will people notice?　　It is clear that CTR does not measure this influence. That's why advertisers should start to monitor people's comments about ads and find ways to track and enhance them. Advertisers also need to relax their thinking in order to realize that sometimes negative commentsIn fact, it is a good thing, because it may mean that advertising can easily touch people's feelings. (slides)