From blue Ocean strategy to long tail theory

Last year, Alibaba Yahoo made a few lectures on "http://www.aliyun.com/zixun/aggregation/17839.html" and "Blue Ocean Strategy" and network marketing practice. In the spring of this year, there are network service providers want to carry out "long tail theory" lectures. So I read Chris Anderson's theory of the long tail. At the same time inquires a lot of information, reluctantly participated in a "from the Blue Sea strategy to the long tail of the theory" forum. But fortunately, the part I teach is mostly in the blue Ocean strategy. But still want to share with you, from "Blue Ocean strategy to the Long Tail theory" and network marketing practice.

"Blue Ocean Strategy" is the strategic decision-making level of the topic, many people may think that some inscrutable. Indeed, the strategic dimension of the topic is not that every manager can engage in dialogue, need to have some theoretical and practical experience to make decisions. Blue Ocean Strategy is another strategic innovation of the Difference and competition strategy, the enterprise pursues not only from the difference innovation and the cost lead, but the subversive choice, pursues simultaneously. In the control of costs at the same time the differentiation of innovation.

So long tail theory I understand more as a tactical level of strategy, can help us to achieve corporate marketing blue ocean. Long tail theory tells us that in addition to the pursuit of hot sales, we can gather unpopular products to form a huge sales. In a way, subversion of the 2/8 law is actually a value innovation. The author is very smart to point out that the most difficult pursuit of the long tail is how to focus on the long tail, the establishment of channels of circulation to show that is the most difficult. It is not difficult to achieve mass customization, but how to realize the flow of mass customization and how to store it is a contradiction. It is not difficult to find a long tail, but how to achieve the long tail of the focus is suffering.

and network marketing just played the role of the campaign tool, "Blue Ocean Strategy" tells the enterprise to get rid of the competitive strategic decision-making thinking, and the long tail theory is to enable enterprises to achieve the Blue Sea Tactical strategy, but at present for enterprises to say can help enterprises to achieve these two different levels of tools is network marketing. In the long tail theory, the author recommended a lot of network tools such as Google, Amazon and so on. Network Marketing is famous for its low cost and high effect, and it is also the best tool to realize the long tail aggregation of enterprise product service. Enterprises through the Web site and other information display way, fully expose their own product service advantages, let visitors get information. And then through some information platform such as search engines, BBS appear in their own ads, bring customers search queries. Then completes the visitor's communication consultation, the formation business opportunity. Enterprises can display their products and services in large quantities, complete the accumulation of long tail. At the same time realize the marketing of the blue Sea before innovation.

Enterprises through the blue Ocean strategy can seek to develop new ideas, and the long tail theory is the development of the truth, Network marketing is a good means.

(Initial Eric NET, reprint please signature-Feng Cheng (www.windao.cn))