From mid-Autumn Festival to see MMS advertising marketing new ideas

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Festivals are generally a good time for business marketing, businesses will make full use of various holiday activities to carry out colorful marketing activities. At the same time, the innovation of communication mode has constantly driven the Chinese people to transfer the way of affection, such as SMS has become a New Year's custom, now with the advent of the 3G era, MMS business gradually popularization and development, MMS gradually became the fashion of Chinese youth, MMS in commercial applications also began to clear the flag Businesses are also considering how to better integrate marketing operations with these festivals in a more innovative and unique way, creating a new way to make consumers more receptive and acceptable.

Chinese Traditional festivals, such as the Dragon-Boat festival, the mid-Autumn Festival, the Chinese New Year will almost and a "eat" cultural combination to inherit thousands of years, such as now to come to the mid-Autumn festival, Mooncake War is about to open the big curtain, the road famous army, Regular Army, Basterds Moon Cakes merchants are eyeing,

We tend to attach great importance to the innovation of 4P marketing, which is actually a kind of vertical innovation, and bundled marketing development into a voluntary spontaneous action of consumers is also very small, compared to traditional marketing methods, MMS advertising marketing method has incomparable great advantages:

1, rich content: MMS and the original ordinary text message comparison, in addition to the basic text information, but also with rich color pictures, sound, animation, vibration and other multimedia content, graphic and appearance, vivid and intuitive.

2, the form of novel: MMS advertising is a new form of media communication, fashionable and innovative, customer fresh feeling strong. Compared to let the public vision, hearing are numb the traditional advertising marketing, MMS ads so that users impressive, memory effect is much stronger. and high reading rate, SMS, Flash letter, MMS, etc. for mandatory reading, business advertising marketing purposes can be easily achieved.

3, Large capacity: 50K MMS, the equivalent of 8 exquisite pictures or 25,000 Chinese characters, this is originally only 70 Chinese characters of ordinary text messages can not be compared to comprehensively convey the corporate image and sales information, help businesses from the numerous and noisy communication environment to stand out.

4, Direct: New direct-investment advertising media to make up for the traditional four media gaps. MMS Advertising for customers, is a creative new direct-investment form of advertising; like ordinary text messages, MMS advertising release time can be freely controlled, not by the traditional advertising production, distribution cycle impact, direct delivery.

5, Marketing: The production of exquisite MMS advertising users will be saved or even forwarded to the relevant needs of relatives and friends to consult, unrestricted forwarding, the more creative more can spread rapidly, can play a long-term social benefits.

6, Low-cost, High return: The Drop network by virtue of strong channel advantages, can be the traditional message prices to provide customers with MMS services. At the same time, MMS advertisement of the object of high gold content, MMS mobile phone users mostly belong to the high income group, consumption ability naturally no doubt. The same effect, the cost may be 1% of other forms of cost, the same input, the effect may be other forms of 1000 times times.

Mobile phone has become the most intimate media terminals, is to accompany people to live the longest personal electronic communication products, mobile phone generally only 1, the media environment purity of the mobile phone than other media, determines the audience on the content of the high degree of concern, and put MMS ads before the user segmentation attributes based on the ads in the right time, The right place to present to the right person, and can be personalized customization, advertising can clearly lock potential consumers, such advertising effect is undoubtedly extremely successful!

In addition, the traditional media transmission way, is often one-way transmission, and users can not make convenient interaction, mobile media has a convenient way of interaction. Aerial network has a professional MMS advertising marketing software-Cai Yi Tong, to provide users with MMS extension services at the same time can provide users with customer feedback, different from other similar enterprises, not only to provide product promotion services, while receiving the promotion of potential customers feedback, get first-hand user feedback information, Provide important reference data for the next sales, understand the intention customer needs.

By the end of April 2009, China's three largest operators had a total of 640 million mobile subscribers, and were growing rapidly in 2012 to 1 billion mobile subscribers. China has become the world's most personal mobile phone users of the country, the number of mobile phone users will continue to rise. Such a huge crowd of mobile phone users, forming a huge market, who can effectively use the market, the use of 640 million of information receiver box, who can be in the future market competition to stand out. The advent of the 3G era, has been changing people's lives, communication methods, MMS advertising industry, Senior Enterprise Parachute Network (http://www.kongtou.net) believe that the future of MMS will be the enterprise must contend for one of the ways of publicity and promotion.