Fu Xing: A brief talk on the 6 elements of a good soft marketing letter

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A good soft marketing letter can bring a lot of orders, in the database marketing, the series of soft marketing letter written good, directly related to your marketing effect, then in this series of soft marketing, good soft marketing letter should have what several elements?

The lucky star thinks it should have these 6 elements:

1 Arouse the Curiosity part, is the most important part, is attracts the reader the eyeball the part, must play to cater to the reader psychologically the sympathetic chord, through the cast, quickly pulls close with the reader the relations. Excite his intense curiosity, and produce the desire to read on

2 describe or explain the part, in this part, to indicate their identity, briefly introduce some important features of the product, and then a full.

3 Purpose and motive part, that is, the reason to write this soft text marketing letter, this part if write good, will see this soft wen of the person psychology produce a kind of anticipation, expect you to recommend something, so you may have control him, let him follow the idea that you say to do. This section mainly describes what kind of service you can provide for him and the real benefits and advantages that the product can bring to her.

4 Warranty Guarantee Part, this part to let the reader believe that the content of your letter, to the product you describe the After-sale guarantee service to express trust, generally in doing database marketing, database in the recipient has a preliminary trust in you, here is to further strengthen his trust.

50 Risk Commitment section, tell your readers that there is no risk of buying the product now, you can pass an invalid refund, a 30-day service commitment, a delivery payment, etc.

6 Call for action part, to tell him what to do and how to do it, and to offer him a convenient condition, to make it easy for him to do these things, to tell him what to do now, not to do it right away, to build a sense of urgency to buy, to inspire the desire to buy right away.

The purpose of the software marketing letter is to produce the purchase and deal products, by carefully arranging the content of these 6 elements, write a precise high conversion rate of soft marketing should not be difficult.

Source: http://www.lekaitao.com Shop Marketing Blog, author qq:147 858 8686 A5 First, original not easy, reprint please keep