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The author has written a "Shen Xiaojin: Local network Company's market situation and the depth of the development prospects of the analysis", from different aspects of the local network company's development status and development direction. Here, I also according to the experience of the industry predecessors, once again for the local network company's development bottlenecks and the way out to carry out a summary. I hope that we can be inspired to work together in the integration of network marketing to kill a new world, so that their own local to create their own network Marketing service brand!
"Old Four" is being eliminated by the market!
(1) Construction Station Service: After more than 10 years of full competition, the technical threshold disappeared, individuals, small groups, self-help technology ... Makes the competition intense, the profit space already compressed to the meager profit, is not enough to support a company's development.
(2) Search Products: Originally very unreasonable bidding rankings, have been the search for stripping, the search for high-quality resources will focus on the search company's own operating advertising business, search profit door for the sales company has begun to close, SEO business has no model, the market is limited, technical instability, service is difficult to do, Cause complaints High, the staff have no confidence, bring many unstable factors to the company!
(3) Business-to-business mass Information software services: a single competitive advantage of products gradually disappear, become the value-added business, and other products due to the need for manual operation of the reasons, the purchase of software does not operate after the customer has no effect, resulting in loss of customers.
(4) Integrated Marketing Package: Agent for a number of manufacturers of products, management confusion, service and product costs increased; No brand, no scale, high price of packages, bring great pressure on sales, customer management complex, loss of confidence in operation, product value can not be applied, customer churn!
New products represent the demand, new markets and new opportunities!
(1) E-commerce is no longer a concept, has begun the Battle of steam, now customers need the network to bring sales or help open the market network services. Our products and services only do three things: to help enterprises find network effective resources, to help enterprises sell products, to help enterprise management staff online efficiency. Say 10,000 advertisement, not as direct do, enterprise most concerned: efficiency, effect and performance!
(2) Enterprises no longer believe in the concept of uncertainty, they need to have practical results of network services and products. Open the second market through the network.
(3) The product has no brand is not important, important is good sales, as a channel, the most important thing is to find a lucrative, good sales, but also long-term accumulation of customer products, network companies to make money and development of the biggest opportunity is no longer selling software
But the service, and the enterprise's integrated network marketing will become the next wave of internet opportunities.
(4) For the agents we choose the product launch market, first of all, we should see the products to society, to create value and contribution to customers, a good choice of products directly affect the company's development and future; Secondly, in the past, the Internet development, there are successful enterprises of course there are failures of enterprises, All failed enterprises have a common feature that is the product lack of customer recognition and viscosity.
April 10, 2010, sponsored by Shenzhen E-Commerce Association, Shenzhen Southern Netcom Network Technology Development Corporation, "Shenzhen SME Network Marketing Engineering and South Netcom G3 Network Marketing System press conference" in Shenzhen South Mt. District Nanshan Digital culture Industry base first floor report Hall perfect curtain call. I was also privileged to experience the scene. The conference around "SME Network marketing popularization project, reduce the network marketing cost of enterprises" the theme of the General Assembly, industry colleagues, experts and scholars, business representatives, media friends from different angles to the Internet industry how to promote the Internet and traditional industrial upgrading organic combination, speed up the network marketing mode adjustment, change enterprise development mode, The internet plays an important role in promoting the development of enterprises, and has made extensive exchanges and in-depth discussions.
According to the Southern Netcom Group CEO Faiyong introduced: "G3 Network Marketing System is a set of network marketing solutions and network Marketing application tools, it covers the whole process of network marketing." It integrates the southern Netcom for many years to serve the SME customer resource advantages, the enterprise online marketing becomes very simple and effective, in the field of integrated marketing to kill a new world. G3 Network Marketing System starting from last August, launched the national channel Market, has developed more than 60 agents. In the period when the financial crisis has not been restored, we need to help more small and medium-sized enterprises to get out of the trouble and help them to realize online sales through the Internet. Let more small and medium-sized enterprises feel the Internet to bring us the convenience and development opportunities!
After attending this forum, I think G3 Network Marketing system is a very suitable for localization of the market project. It has a variety of resources and advantages, other channels can not be exceeded in a short time. Doing the local market is marketing and service. There is a need for a new positioning of the local Web market: Purely conceptual products that are not needed by SME customers, they need services and products that can really help them solve problems, real, and deliver real value to them. I believe that mature integrated marketing program will be the next major Internet market products!
(This article by the Three Gorges Community bbs.esanxia.com Shen Xiaojin contribution, have the same friend can add my qq:150552911. Have the opportunity to communicate with each other)