Graphic solution to four target levels of search engine marketing

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To do anything, you first have to be clear about your goals.

So, what is the goal of search engine marketing?

Shelain through observation research and practice concluded that the search engine marketing goals according to from low to high can be divided into four levels, the following in the form of charts to explain.

Table solution to the target level of search engine marketing

Target level objective description implementation means

Included in the layer as many Web pages are indexed by search engines SEO (search engine Optimization)

Ranking rank rankings as far as possible by SEO natural rankings and keyword ads pay rankings

Click on the layer to increase the clicks of potential users and Target customers optimization design of page title and summary information

Conversion layer converts the viewer to a user or customer to produce benefits Ueo (User experience Optimization)

The transformation layer is the strategic target in the search engine marketing, the collection layer, the rank layer, the click Layer belong to the tactical goal. Without transforming this crucial leap, the first three levels of goals are no better.

So how to improve the conversion rate? How to make the visitor convert to the user or the customer, make the flow produce benefit? This will be done ueo (User experience Optimization).

Ueo is a huge system engineering, all the factors that affect the user experience must be included in this project. There are many factors that affect user experience, such as website speed, the attraction of website content, the demand of website product service, the usability of website function, the beauty of website design, the trustworthiness of website, and the security of website. Do a good job seo and keyword ads can bring visitors to the site, do a good job ueo can convert the site visitors to users or customers. Therefore, UEO is the core, SEO and keyword advertising is the key. Apply an idiom, do ueo is everything, seo and keyword advertising is Dongfeng.

According to the above analysis can be concluded that the complete search engine marketing should include paid keyword ads, SEO and ueo these three aspects, as shown above. Only at the same time do these three aspects of work, can make search engine marketing to maximize the benefits. (Author and Source: Shelain @seo Case Analysis Blog www.seoshili.cn)