Group buy network marketing is the key innovation

In recent years, buy network is e-commerce which is very emerging, this model is the site through the business profit-making, the introduction of the group's customer's attention, and then get profitable . A few years ago, the Chinese still feel strange about the term buy network , and its origins are Groupon, a US buy site. Starting on November 2008, Groupon launches a single item in a single city every day. With discount prices, Groupon users are interested in spending money on food, beauty, fitness and movies.

One to many new marketing model

And the previous one-on-one e-commerce marketing model is different, buy network is one-to-many marketing model, this new model has become a favorite of many people. When a business can deal with multiple customers at the same time, this model has great appeal to the business, but this role also has the pros and cons. For a business deserted business, can suddenly have a large number of customers, although he reduced the discount, but still profitable. Moreover, in the large number of customers will always encounter repeat customers, these repeat customers may develop a stable customer business. At the same time also through the site's publicity, patronage of a large number of customers, businesses to bring free publicity, can bring so many benefits, so that the site can find a number of business partners. But for already popular business is not. Already had the store business has been very good, in order to better publicity, bringing more customers and site cooperation, eventually leading to too many customers, services are not in place, resulting in poor impression on the store customers, bring some Negative impact. The customer, had the feeling of enjoying the service came to experience the group buy, but suffered a discount service, no doubt to the customer also left a shadow.

High quality, low price is trump card

A set of more than 1,000 yuan Lancome skin care products, weekdays you are certainly only tempted to leave, but when it suddenly discounted to more than 200 yuan, you can resist the temptation to do it? For inexpensive, almost no one can Resist the temptation. Low discount, low price is the trump network buy. In this people have not only to meet the most basic needs of life, more is the pursuit of quality times, high-quality low-cost services, of course, won the hearts and minds.

With this low-cost trump card, it has laid a good foundation for Customers Customers Network. But let buy network overnight flowering everywhere, alone this condition is not enough. The industry generally believe that buy low threshold is a business website is an important reason. "Invest in a few thousand dollars to be able to do a buy site." US group founder Wang Xing said. At the same time, buy site using pay-first, then consume the business model, in the short term will be able to bring about circular capital flow, which makes the entrepreneur lack of funds excited, like digging gold.

Innovation is the final winner

Chinese like to follow the trend and see who do this well, it will attract a lot of follow-up. One big consequence of following the trend is vicious competition. When hundreds of sites competing for a customer at the same time, there will be at any cost or even their own money to grab business, doing the "loss making earnest money" business. Even some businesses have been done to buy the site to die, vicious competition not only allows users to enjoy the service, but also to businesses annoying.

Now more than 400 group buy network is undergoing a fierce battle, in the end how much can survive, no one knows. It is not as easy to say love to buy network, it was predicted that it was only a flash in the pan, but just like Wang Xing, founder of the US group network said, "buy site competition is like a marathon race.We do not care how many people participate in the race, and ultimately How many people will be eliminated, we only care about whether the last run.

In order to run to the end, buy network must make its own threshold, and now buy network from the page design, marketing concepts and business models are cloned Groupon, China must innovate to find out their own characteristics. At the same time to continue to strengthen risk financing, China's buy network market is still large, it is possible to support several listed companies, the key is who can break through, who can run to the last.