Group influence: web2.0 Marketing and search

Birds of a feather flock together. As a member of society, people are bound to be influenced by their surroundings when making decisions. From the structure of the family to the environment of the whole society, from the stratum to the close contact of the group. Just like http://www.aliyun.com/zixun/aggregation/12428.html "> > The student group likes to accept the ideas of their peers, but excluding their parents ' opinions, we always accept a part of the impact on the environment, It also repels part of it. At the same time, for some groups, although there is little contact for some reasons, they are affected by these groups because of yearning or exclusion.

The spread of information, so that people based on information analysis of the difficulty of making decisions beyond imagination. As a result, more and more people return to the traditional word of mouth, to accept the impact, with the identity of the group's influence and advice to make decisions. For large purchases such as buying a house, preference will be given to the opinion of a group of people with a sense of identity.

In this way, the decision-making process is greatly simplified. However, people with curiosity will not be content with the existing environmental impact, as mentioned earlier, in the rejection of the more information the better consciousness, find several groups or contact with the usual difficult to contact groups, to find the views of these groups and the impact of the concept began to prevail. Thus, just as search engines are satisfying people to grab more information (no matter who offers it), web2.0, which divides users and people into basic elements, is gradually becoming a tool to meet this need (with the information of an identity group). In the popularity of happy net, Twitter and other web2.0 service surface phenomenon, our decision-making has increasingly been based on its group influence.

Gu see the recent decisions, such as the mobile phone next to the mouse, or transportation, these purchase desires and choices from your identity group? Have you consulted these groups of people on the Internet and listened to their suggestions? If not, will it not be carried out in the future? Web2.0 has provided such a channel for the impact, the once-popular social networking site (which is still healthy), and the hottest micro-blogs that give us this opportunity.

So, I think the development of web2.0 now is a way to provide group influence. As happy Happy Office "white-collar" group and its subdivision, QQ space students and white-collar women and their subdivision. The influence of the aggregated population has played a key role in people's decision-making, and people are receptive to it. This influences people's needs and decisions through group influence, which is thought to be the development and marketing direction of web2.0.

There is no denying the fact that when the segments are too numerous and the groups that provide the influence are too complicated, it is a burden to make decisions and a repeat of the mistakes of information flooding. Therefore, search becomes essential, using search engines to efficiently retrieve these groups to receive impact and advice. This is web2.0 's new search, and of course, the problem is too much, Twitter's trying, it can't be described as success, but I think the problem of new marketing and new search cannot be the reason why we refuse to innovate and try, and we firmly believe that the services that bring greater convenience to our lives and search for people (groups) will come soon.

Thanks for reading. Opinion, Stop Zeng.

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