Guo Jing: The map marketing of enterprise Network Marketing

Enterprise's network marketing is now in a bottleneck, such as mail marketing, microblogging marketing, SEO, SEM and other http://www.aliyun.com/zixun/aggregation/8118.html "> marketing methods gradually popularized, Need to use new marketing methods to break the cocoon of rebirth. To find the focus in the road that has been thousands of people, it is too difficult, network marketing is the same, everyone will be the skills, it is easy to be competitors over, network marketing is not like offline marketing, Internet transmission speed is every minute, the line will never reach this speed. The author here to introduce a kind of enterprise network marketing Way is map marketing, is a kind of brand marketing.

Baidu Encyclopedia in the interpretation of the map marketing is: Map marketing refers to the different maps and their creative use in the marketing activities of a way. In fact, the map in the marketing campaign has been widely used, such as on the map marked the market management network and market coverage, on the map of the market, in advertising creativity, advertising, the use of maps, and so on.

The author respected the map marketing May and Baidu encyclopedia content some discrepancy, map marketing is a brand marketing, is the enterprise in the Internet brand on the road. Now Enterprise's network marketing uses more is the search engine marketing, SEO or sem,sem is the need for high input, and many SEO is outsourced to the network company to do, outsourced to network companies do have a bad place is, will often in some unrelated sites to see their website URL, For a corporate brand, this is completely destroyed, the destruction of a good brand. Ask, when users see your company's ads appear in a webmaster forum, and you are a mechanical company, and this webmaster forum all kinds of strange ads have, users will not think it is a junk brand? and the value of map marketing to promote a brand is very large.

What is map marketing?

Map marketing refers to the use of the Internet more common map, such as Baidu Map, Google Maps, such as the map of the company on the top of the information on the enterprise to mark the perfect, so that customers easily use the network map to find the specific location of the company, no longer need to worry about "people to find him

Many small and medium-sized enterprises are located in the remote areas of the city, most of them are not common industrial parks or warehouses, such places through GPS or telephone can not query to the specific unknown, often and customer phone said half an hour, customers still difficult to confirm the specific location of their company. And now a lot of GPS navigation can not be specifically positioned to a certain point, there will often be new customers to go the wrong way, or can not find the specific location of the company, so, the addition of the map is inevitable.

Now the more popular GPS system may be the use of high-German maps, and in the use of the network map is more extensive, Baidu map, Google Maps, Sogou map, search maps, Tintin map, City bar map and so on. When you talk about business with a new client, in the preparation process, will certainly first search the company's map, if the search on the map can not be found in the GPS above also search, then in the process of looking for the customer will go wrong way.

Baidu Map, Google Maps, gold map, etc. in many times will be open, free to allow users to add the relevant location, through their audit, will appear on the map, so that others do not have to "people look for his thousands of degrees" to find the location of your company.

The location of your company is conveniently displayed to the customer, perhaps this can not be in the performance of how much improve, will not like SEO or SEM as direct bring orders, customers, but can make it easy for customers to find the company, for offline customers, this may give you a chance, if the company is looking for half a day, Or not, how many companies are willing to work with such companies?

Enterprise Network Marketing The first step is to allow customers to easily find the company's specific location through the network, whether it is Baidu, or Google, can be found, so that customers will not get lost, customers are not lost, enterprises can better and customer cooperation.

Map marketing also has a benefit is: basically 0 costs, any formal business license and related documents can be in the Baidu map, Google Maps, gold map and other above add their own position, do not need to have additional costs, since playing the brand, and not money, why not?

Many businesses may not be aware of the importance of map additions, I put forward here, is the hope that enterprises can attach importance to map marketing, in the future of the network marketing process, on the map show the company's phone, basic information will be more and more, if your competitors have appeared, and your company is not, Lost the opportunity.

Attached: The current network map has: Baidu Map, Google Maps, gold map, search map, Sogou map, immediate map, City bar map, map bar maps, I want maps and so on. Wen/Guo Jing Weibo: Http://t.qq.com/guyanleng