Guo Yongfeng: Blog marketing methods and microblogging marketing skills

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Blog marketing is currently the broadest platform for promotion, and useful and effective. Can build their own brand, but also to the SEM to play an auxiliary role, so I would like to use the network to promote the big. In addition to this year's popular microblogging, and quickly wear red in the network to promote the circle, so that many people in the industry more than a promotional platform. Then I will be the next system to blog and Twitter to promote some of the methods and skills.

Blog Marketing In fact, he is a media release platform, and we use the blog can not be used as a simple advertising platform, so not only your blog weight not to come, but also lost the value of the blog itself point of use. To create a blog you can try the following strategies

1, the boss to create personal name Bo, corporate official Blog

This also is self-evident, create personal blog is also the display of personal charm. This approach is believed to be the most common way for many bosses, and fame is always the most persuasive. For example, Pan Shiyi, the old sand blog, in fact, belong to this nature. Or use the company's official name to do a corporate blog, the effect is quite obvious. Now many companies are starting to go online on the official blog, not only to allow consumers to have a platform for communication and to a large extent to increase sales.

2:, Enterprise Staff Blog

Strategy one: Through the staff's mouth, talk about the company's warmth and so on a number of aspects, or let them record the daily work experience and so on, in fact, this is a very good company publicity and management of the company also helps. Just like the previous period of Fuji Kang's n-Hop, I think of Foxconn employees tens of thousands of people, mainly concentrated that one-tenth of all bloggers said Foxconn good side, I believe that his company's public relations image has a great role in promoting.

Strategy Two: Employees to create their own famous Bo, to bring fame to the enterprise. When your employees have a name Bo, the boss is absolutely emboldened to declare their company how good, so famous employees are in our company, our company must be very strong!

3, invite the name Bo to write a blog

Strategy: Use the mouth of the name Bo to explain the company's views and comments, or create conflicts and topics, whether positive or negative are OK. In fact, often this way to do negative results better, and now many enterprises use this type of article and fame, there will be confrontation, there is conflict, there will be concern, there is concern will have visibility. Of course, the conflict must not be the company's culture or products.

4, let consumers write blog

Strategy: Through these lowest, most common users will bring unexpected results, of course, the best and most difficult. Let the consumer write about your article, you can through the activity way will be good to attract users. For example, a gift of wine, anyone can get, as long as these Bo friends will pay attention every day, and three months to ensure that online activities can be obtained. When they send out the wine, they also leave their opinions and suggestions on the Internet.

The main points of blog marketing

Don't take this blog as a platform for advertising, to remember to help others for the purpose of nature will be someone to pay attention to, and at least to ensure that the frequency of an article per week, should not blindly reprint, blog focus is to share; blog must locate good theme ideas, such as experience sharing, novelty events, public controversy, entertainment gossip , opinion comments, etc. when the user leaves footprints, it is best to visit his space, and make a comment, this interaction is the most effective. When you don't feel like a celebrity, you return to them will worship you as God, because you pay attention to him, of course, he will also like his Bo friends recommend you, for your reputation and promotion.

Blog Promotion Methods

1. Blog Group Building

To build a blog: More in the weight of the blog registered account, using multiple sites to register only one account of the strategic thinking

Daily UPDATE: Update the main station SEO is very helpful, and these blog sites must have relevance. In fact, when doing SEO, relevance is more important than weight, so update must update the relevance of the article, forming an association. Multiple industries, you can create multiple blog groups, a group of numbers.

Mutual Connection: Use Blog to do sprocket. If you want to make one of the blog weight of the highest, then let other sites all point to this blog, the natural weight on the up.

Reprint fine: Reprint is not can't, just reprint must reprint the quality article, the content is high quality, reprint many times at the same time message many articles.

Original content: This is a not old topic, search engine First look is high-quality articles, when you have limited time does not empty to write original, then I recommend you a method to do false original original. To the QQ space to find original articles reproduced, to Qihoo 360, Google, Tencent search engine will have blogs and forums of the text, from here to get the article change original. Although not very moral, but the effect is really good.

Blog positioning: Group building must have central idea, if this group is about the network promotion industry, that group of network industry to build the blog group. If it is clothing, then do the blog group of clothing.

2, the establishment of the blog brand

Blog positioning: According to the industry to find the difference, it specializes in an industry blog, to do the industry's name Bo. Many people use blog to do personal, use blog to do industry blog Prospect Good

User positioning: Be sure to locate the direction of these blog brands, targeted at the users of the best low-end users, because the low-end user problems, more people, more demand, easy to meet. When they are satisfied, they will worship you like God, but also for you to promote Word-of-mouth.

Content localization: This content is the opinion comment or the experience share, this has the very big trend function to the blog development.

Original boutique: This is needless to say, we must use the original best, but also adhere to the long-term update.

3, Mass garbage

I do not advocate this way, because this way will let you do a lot of things are useless work, but also see no effect, now many people do this method. But it has to be said that he has some effect, but not a long-term solution. For the blog when you will always encounter some problems, have a very good way to do it, but is not the effect. In fact, in the sharing of articles when an article plus 1-2 outside the chain effect is the best, when the blog group to build the best platform to register an account, a number of platform registration, when the update article is best not to update an article, even if the title to update the same, otherwise search engine will think you this is rubbish article, Easily not included or by K

Weibo marketing

Now Sina, Tencent Weibo is the fire to the time of the hot hair. Because of his real-time, interactive is a very good channel of communication. Like Sina More is the social public opinion, the entertainment and so on aspect, the Tencent platform is the network profession person to play many. Well, let's share some of the ways to play the microblog.

1, the use of quality articles to attract fans

You can record what you do every day and where you are going.

Your side saw, fresh topic or interesting;

Take part in a hot topic for discussion;

Reprint the valuable news or information on the network;

Share some links or counseling (e.g. some good outside links)

Release some classic entertainment or small humor jokes and so on;

2, update frequency and time

It is more appropriate to update 10-15 articles daily. Morning 9:30-12:00 update 3-5, afternoon 3:30-17:30 update 3-5, Evening 8:30-11:30 update 3-5.

3, beauty strategy to attract fans

This is the first initiative to pay attention to him, waiting for the other to listen. Under normal circumstances, will listen to the rate of 10%, but when the use of beauty strategy will listen to the rate of more than 50%, the effect is very good. This is a quick way to increase the number of fans, but it is easy to appear zombie powder, or the theme is not clear after the promotion effect is not good enough. Although this quantity is big, but the effect is low.

4, topic, mention name

For example, online marketing #, is to create a network marketing topic, or @ Guo Yongfeng, is the name so Guo Yongfeng Nature will be notified, then this person will certainly be concerned about your blog to get fans.

Of course, the use of micro-blogging can not be like a blog to create negative topics or to scold, or will die very miserable. In addition to do micro-blogging marketing is real-time, so the quality of the fans must be high, do not for the data on the good-looking and get some zombie powder, the final loss is still your own.

Above is to share with you the blog marketing and microblogging marketing methods and skills, due to the attention of many netizens and valuable advice, I will be the article to reduce the number of words, as far as possible to do the word incisive, if there is want to further communication can be deducted from me.

Author information: Guo Yongfeng. To see the author more articles please search Guo Yongfeng or landing www.guoyongfeng.com. Welcome to join the network planning team 149053611.

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