Heart Flying BBS Administrator to promote the current network reading Channel program

Source: Internet
Author: User
Keywords Now web reading channel

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

According to CNNIC National Internet Information Center statistical report shows that 2010 will be the year of the internet E-commerce Take-off, C2C/B2C and other E-commerce models through Taobao, Alibaba and other platforms have been more and more well-known, and relying on the development of E-commerce, Network Marketing as a virtual combination of practical means of promotion, will play a more and more important role, so network marketing will also be the forefront of publishing marketing, can be the first time the products to the country, but no cost, compared to the previous publication of printing, transportation, publicity and promotion, we not only save the human and material resources, More importantly, the enterprise sales model with the social development of the effective combination of the background, can be a good cost savings, increase profits.

From the "Tibetan Code", "Ming those things" to "ups and downs" and other best-selling books, from "Wolf Totem", "dwelling", "ant Habitat" and other popular books, no one does not explain the use of the Internet to do books or publication of the promotion, not only in a short period of time to improve coverage, more convenient use of network media publicity reports, Plus the influence of celebrity, such a one-stop marketing model is not only not to be resisted, but will receive universal acclaim, stimulate readers to understand the book publications desire, so as to expand our sales, increase our sales profits.

The fifth National Reading survey of the China Publishing Science Institute showed that the internet reading rate was 36.5%, the book reading rate was 34.7%, and the Internet reading exceeded the reading for the first time. With the development of China's 3G mobile communications business, as well as the research and implementation of China's IPV6, these all show that in the world's largest number of Internet users in the country, the Internet will be more closely linked with people's lives, and network marketing is increasingly becoming the most important position of enterprise marketing.

With the help of network platform to promote the products of businesses and enterprises countless, Taobao annual close to the value of Shanghai's GDP turnover, the major portals of E-commerce coveted and march is a signal, E-commerce prosperity also represents the network era of the success of the new marketing model.

The network promotion of books is an important means of book marketing, publishing house in the book Marketing strategy also want to change the way of the past, to take the initiative, a full net, the book cover to do up, and then the popularity of the book to get up, with these two foundations, not afraid of no sales, But if we wait for buyers or dealers to come to the door, a known buyer or dealer less, the two areas are not very large, or local sales, at most also in a few big cities under the publicity, attract the eyeball.

In the book market, the big cake, marketing can not only be placed in a certain region of a city, we should not only grasp the big city, but also gradually in the two-level city to sit steady, to achieve this goal, the Internet is the best tool, no regional and human and material constraints, can quickly in a short period of time to cover the national scope.

If publishers can actively seize the opportunity to let their products carry the network of the express train to the wider world of readers, it is not only the book promotion or brand building so simple, to achieve a reader or Netizen's long-term trust relationship, for publishing house future profits and development have a very good help.

Now the network reading channel actively thinking about the marketing strategy model, in its own continuous construction and improvement of the process, but also actively with the major portals to establish a good relationship of cooperation, Tencent Network, Sina, NetEase, large Chu nets and we have established a cooperative mechanism to promote the realization of a book of the whole network and part of the free reading. To implement the strategy of the group towards Digital publication Development, actively promote the digital transformation and upgrading of the group publishing industry, enhance the influence of books and promote interactive communication with readers, now the network launched a book Network publicity program, for the focus of the community, has the potential of books to establish a book topic, around the book to make comprehensive packaging publicity, promotion.

Above purely heart Flying BBS Administrator temporary personal thoughts, if there is wrong place also hope forgive, if have to network promotion and soft writing hobby can also communicate with me, heart flying bbs--your entertainment experts around. My QQ 50614429

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