Hints airship: Optimizing information push to improve application user retention rate

According to Http://www.aliyun.com/zixun/aggregation/4415.html ">urban airship, the mobile application users who tend to push messages will be 26% more likely to stay after one months of use, The six-month stay rate is twice times higher.

Hints airship is an agency that provides information and application solutions to developers. The publication of the data will be part of the agency's "Push Index". Hints airship, founded in August 2011, uses its services to study applications to track the participation and retention of users of information services, which has at least 10,000 open numbers.

Hints airship's study revealed that over six months after the initial download, more than 30% of users who receive information still use apps. In contrast, less than 20% of users who do not accept messages still use the application after six months. The agency also found that the number of users receiving push information increased during the use of the application.

Although hints airship emphasizes that the specific settings for the push information effect are different depending on the application, however, in the 16886.html ">pocket Guide to push, a few of the best setup methods are listed for the developer." Several are obvious, such as keeping brand consistency in message push, or analyzing message push results to determine what messages interact with the user. Here are a few interesting ways to do this:

Let the user control the process and timing of message push. The application with push function has a very simple settings area, the user can set the switch and control to the message push function, indicate whether likes to accept the information.

First send the information related to the application user, then the sales target of the application.

Let the user choose the type of information to accept from the application, and then push the information in this category. EPSN scorecenter applications allow users to tailor specific sports, teams and events.

Push related content to users, such as pages and videos loaded with text in the information.

Use push to improve the current location of good users, such as using geographic information to push related information to yen, such as daily specials and discounted information.

Source: Inside Mobile Apps