Home optimization of the six key elements

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Homepage of the optimization work is the most important SEO, because the weight of the home page is the highest of all the pages, so the homepage of the optimization of the key words are more difficult to be a popular word, then how to optimize the site home, how to optimize it in order.

One: Website structure optimization

The structure of the Web site should be distributed in the form of a tree, because the tree-like structure allows users to browse better, when I optimized the structure of the site, is deliberately made into the left navigation area, and then the right content area, but later I found that this is not beautiful, but also occupy a lot of positions, so I put the navigation area on top, Then the left to change the content of the new area, and the right is still the original content areas, so save a lot of positions, and let more articles displayed in the home page, the maximum increase in the article exposure.

Second: Website update optimization

The content on the left is very large, first of all calls on the left is the latest article plate, random article plate, hot article plate, the purpose is to let the content of the home page at any time changes in the state, so that every visit to spiders can crawl different data, this can increase the number of spiders visit.

Three: Website keyword layout

Site keyword layout is very important, the general homepage of the keyword density control in 7%-15% can be, too easy to be the search engine punishment, and too little is not easy to get a good ranking, I personally by adding a custom sentence to control the keyword density of the home page, is the homepage add a site description area, Then use the sentence to weave the key words to achieve a control of the keyword density effect.

Four: Website URL normalization

The URL address of the website as far as possible use URL absolute address, according to my previous experience found, URL absolute address can enhance the overall weight of the site domain name, the general website degree has this URL absolute address and the URL relative address function switch, I suggest each stationmaster chooses the URL absolute address as far as possible.

Five: Website Friendship Connection Area

To add a link area to the home page, generally reserved 25 areas can be, too many words will dilute the home page should be the weight, but also increased the chance of being punished by the search engine, because the link punishment has a joint nature, so the exchange of links when you must seriously examine each other's website.

Six: Site Bottom area

Site Bottom area optimization is mainly to add crumbs navigation bar, put some of the more difficult keywords in the breadcrumbs navigation bar, the purpose is to allow these keywords to get more anchor text link number, but one thing must be noted is that as long as the keyword added up must not be able to cut, The sharp drop in links is very damaging to the site.

The above content is my personal usually in optimize the website summarizes some small experience, of course, the home page of the optimization details there are a lot of these six points is just one of them, at the same time webmaster must pay attention to site optimization, must have a "degree", otherwise it will cause optimization over and be punished by the search engine.

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