How do enterprises expand sales through Network marketing?

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According to the China Internet Network Information Center released the 23rd China Internet Development Statistics report shows: As at the end of 2008, the number of Chinese netizens has reached 298 million, the number of Internet users in the world ranked first. China's internet penetration rate of 22.6% for the first time over 21.9% of the global average level.

What does this set of data mean? means that with the popularization of the Internet, the number of Internet users, network marketing, the potential of a huge, yet to explore the marketing model, will increasingly play an important role in the market, will become a new sales growth, then, how should enterprises through network marketing to expand it?

Segment your product market and Target customers. No one product can satisfy all consumers, therefore, faced with a large number of Internet potential customers, we must segment the market, focus on our target customers, and as the basis for the development of network marketing and premise. For example, what is your target customer's age level, knowledge structure, income level, distribution industry, like what information channels, consumption composition is what, generally in which channels to buy, product and customer matching degree, they are often on the internet, the frequency of the Internet, online after they generally browse which websites or messages, etc. ? Only by targeting their own target markets and customers, that is, only aiming at their own target customers, network marketing to have a foundation to not let the budget wasted.

Choose the product form that suits your target customers. Compared to ordinary consumers, netizens often have young, culture, consumption fashion, the pursuit of personality and many other characteristics, therefore, for this group, the conventional products must be very difficult to move their hearts, as enterprises, must choose suitable for the target customer products. A complete product includes core products (such as core functions), form products (such as packaging), additional products (such as services), enterprises want to be better on the network sales, it is necessary to create a complete product concept, this product must first have the connotation, to be able to meet the users of the material and spiritual needs, at the same time, to facilitate transport, There are suitable packing forms and so on. For example, Mengniu in Sina to promote the product of the special LUN, through the "not all milk can be called Special lun su", "distinguished travel, enjoy life" product demand, aimed at "taste of successful people", through the text and screen (network video) to carry out a centralized bombing, will be suitable for the target customers of the products presented in front of the entire customer, It has achieved good popularization effect.

Network Marketing, pricing should pay attention to methods and skills. Network sales, pricing recommendations follow the following guidelines: first, it is slightly cheaper than the traditional channel sales. Many netizens choose to order online, in addition to convenient, easy, save time, there is also a very important factor is the online product price is lower than conventional channels, which is to attract netizens favor online shopping A core reason, this can be discounted form to reflect, after all, after discounting can be restored. However, the range should not be too large, on the one hand, the cost of a single piece of the net purchase products, and secondly, if the two channel price differences are too large, will lead to channel conflict, of course, if the manufacturers worry about online sales and traditional channel price problems can not be resolved, but also products, Second, in the pricing, for a single piece of product prices are not high, you can use the Mantissa pricing method, the advantages are: first, people feel cheap. Items priced at 29.9 yuan and 30.1 yuan, although the difference is only 0.2 yuan, but the former to consumers feel is not "30 yuan", the latter is to create a "more than 30 yuan" idea, so the former can make consumers think product prices low, cheap, more easily acceptable. Second, people feel that manufacturers are very serious. With the price of the mantissa will make consumers think that the enterprise pricing is very fine, accurate, even a fraction of a clear, and then to the business or enterprise products generate a sense of trust. It should be noted, however, that since Internet sales are borderless and without regional restrictions, therefore, the pricing should follow the regional national customs, cultural traditions and values, such as, "8" as the price of the mantissa is more popular, homophonic "8" that is "hair", the letter of luck; but such as "4" and Western countries "13" is considered unlucky, so try to avoid it when pricing online. Of course, for large, high unit price products, can also take the integer pricing method, through the change to facilitate customers, reflect a greater sense of value.

Promote the form of diversification: There are many forms of online sales, in order to achieve the maximum sales objectives, enterprises need all-round, three-dimensional, diversified ways of promotion. Can be adopted in the form of promotion: First, can be published on professional commercial website information or set up online stores. For example, the release of product information on Alibaba, can also be boarded in Taobao to trade. Second, can be published in the industry website advertising information, or investment information. For example, if it is beer products, it can be in the beer industry Information Network, beer world, such as the release of the website, but also in some industry associations to do the website of the product or advertising release. Iii. by sending the mail for sale, the related product information or the construction of a professional website through the way to send mail, professional promotion, but it is necessary to note that, in the targeted customer groups, as far as possible, not without any new mass information, so as not to let the target audience as spam and deleted. For example, companies can first understand the customer groups, if you can find the key people in the better, so that the message sent more targeted, more likely to watch. Four, QQ or MSN tools. Through QQ or MSN information Exchange platform, can also with the target customers to build a platform for communication, through the excavation of customer demand, meet customer needs, and even guide the needs of customers, so that potential customers into reality customers, expand the share of online sales. For example, after the opening of a congee house, the boss through the way to send porridge (mainly office), a wide collection of customer QQ information, the establishment of QQ group, QQ ordering, as well as through the exchange of QQ to collect customer comments on products, suggestions, for customer objections, timely feedback, thus not only to save the cost of communication, But also through Word-of-mouth marketing, constantly expanding customer groups.

Network sales services are important. Many enterprises in doing online sales, it is easy to make a mistake, that is, heavy sales, light services, resulting in the majority of one-time, even appear related to products, after-sales service disputes. This is what businesses need to abandon. To long-term use of the Internet to do product sales, offline services need to strengthen and standardize. Includes the following aspects: first, product quality. Why some products delivery, will create a customer is unwilling to pay the phenomenon, many times, is because the online products and the actual product discrepancies, therefore, manufacturers in the online selling, must not exaggerate the function of products, or arbitrarily change the packaging of products to prevent customers from admit. Second, product distribution. Generally on the Internet have specific delivery time, as a manufacturer, must coordinate a good distributor, distributor (distributor) or logistics companies, in accordance with the agreed time delivery of products, if because of various factors, and not timely delivery, then should be in accordance with the agreement, to pay or compensation. Third, deal with customer objections. Online sales products, once down to the reality, it is inevitable to produce objections, the face of a variety of customers and all kinds of objections, as a factory customer service staff must be seriously treated, the spirit of "customer first" purpose, patient treatment, Bai, principle, flexibility, and strive to maximize customer satisfaction. There is a "250 law" in economics, that is to say, you make a customer satisfied, his/her side of the 250 people may become your customers or potential customers, they will become your free propagandist, conversely, if you offend a customer, it is equivalent to offend 250 potential customers, not to mention online sales, If there is dissatisfaction, there may be a customer posting to the Internet, thereby adding fuel to the industry, so that enterprises are injured. Therefore, manufacturers want to do word-of-mouth marketing, we must pay attention to the network after the sale of various services.

In short, whether you admit it or not, Internet marketing is an irreversible trend to impact people's consumption concept, online sales are bound to become a new blue sea enterprise marketing, but enterprises want to do network sales, we must lock the good target customers, and then choose the right products, only the quality of products can be guaranteed long-term sales, at the same time, The promotion way must diversify, the traditional channel and the network channel can complement and complement each other, and, also must do the Post-sale service, increases the customer the duplicate purchase, only then, the Enterprise network sale can gradually mature, unceasingly obtains the better sales performance.