How does the "Comprehensive art film" stand on the "Tuyere"?

Recently Feng shelled "comprehensive art film", the People's Daily issued a Feng is "Crow said pig black." This analogy may not be very appropriate, Feng how can be a crow, but I would like to say "comprehensive art film" is a pig, is rebels said "tuyere on the Pig", and it can fly higher than the crow.

How does the "Comprehensive art film" stand on the "Tuyere"? What is the marketing method worth studying and learning from? Wing seek, try analysis one or two:

1. With "Comprehensive arts film" learning-"fan economy"

The core foundation of the film is the fans of the actors, the fans of the wood, and the chance of the failure of the comprehensive arts films greatly improved. One of the reasons for the failure of the good voice of China to turn around is that the people really don't have much iron powder, dead loyalty powder and brain residue. Our Feng teachers are more concerned about how to help him on the headlines, really few would like to see him in the film. As for a star how can have brain residue powder, we temporarily press not table, later on the topic discussion.

2. With "Comprehensive arts film" learning-"Overall replication, partial upgrade" product design

In fact, "overall replication, local upgrading" is not "comprehensive art film" unique, many industries, brand success, are due to follow this truth:

Fast

Fast food needs the consistency of taste, service, experience, where to eat, when to eat, is a taste. Eat is a convenience, rest assured. So fast food introduced new taste, the whole is Hamburg or Hamburg, taste slightly updated. If KFC sells pork buns, Pizza Hut pancakes, you don't necessarily dare to eat.

Daily

White New products Natural soap, or "wash and protect the new upgrade", the overall replication of the integrated care, local upgrading of natural soap solution.

Phone

Apple is a typical success story, iPhone4 to the IPhone 5 to IPhone5S to IPhone6, basically follow the "overall replication, local upgrade" concept. And some brands are always changing operating system, the introduction of a completely different product profile, the end of everyone is very clear.

Car

Car industry examples are numerous, almost every brand has its own logo design, the launch of each new car, are guided by the "Overall replication, local upgrade" principle.

Comprehensive Arts Films

"Comprehensive Arts film" is the same, if not to "original class", "authentic", changed the core actor, changed the core structure and plot, basically no one looked. Because the core crowd of the art movies are the TV viewers and the fans, some of them may not even go to the cinema at the time, and they don't buy Steven Spielberg, Fincher or Peter Jackson, they recognize the columns. "Where does Daddy go" must be this help father and child, must go to travel, must have the task, only is the scene and the drama is bigger, lets these people go to play a "the kid to take charge of", still must rest the vegetable.

3. Learn from the "art film"-"Creating the Scene"

Many people say that the "art film" is so rough and rotten that it's far worse than a few months of filming. However, in fact, the film is not selling the product itself, but a scene, an atmosphere.

Fast food restaurants say they can create more happiness, TVC young people come to the store all kinds of romantic, ambiguous, vindicate, ci girl, is to create a consumption scene. A variety of children's meals to send toys is also to create a and small partners to play the game scene.

Coca-Cola's nickname bottles, lyrics bottles, and Youku's new packaging are not selling products, flavors, and selling a social scene. Car selling is not a panoramic skylight, is to see the romance of the stars, standing out of the skylight blowing the force of the lattice.

"Where's daddy going" big movie why Lunar, is to create a child and star father and son New Year's happy scene.

4. With the Comprehensive arts film Science--"marketing before creating a sense of participation"

Marketing before creating a sense of participation, can be said to be the core of millet success. There are also success stories in other accounts:

And the traditional car companies in the market before the cover, pretending to be mysterious, after the conference Chi Chi A variety of public relations, advertising hit the volume of the post marketing different, the public Lamando Lingdu listing is a "predecessor marketing."

Lamando Lingdu is officially listed on January 9, 2015, but Lingdu from 2014 Q4 on the crown of Zhejiang TV "run Brother", the entire program as a transit of the market preheating, the car's appearance, characteristics in the show no doubt, spokesperson JJ Lin in the program "No shame" introduction of the advantages of the steam ling; More with the Zhejiang Satellite TV, in the launch of the day to do a charm ceremony, run Nan all the scene, not only high turned all the dealers and media, but also the ceremony of the entire move to the Zhejiang health broadcast.

Through the 15-stage program + 1-stage party, the audience participated in the "Lamando will debut", "Lamando has now been fully preheated to run", "Lomando Ling Du, has now won the debut, sparkling listing" the whole process.

Similarly, "Run brothers" big movie with the help of the column of the predecessor marketing, let the public deeply participate in it, and finally get big sell.

"Fan economy", "the overall replication of local innovation" product design, "Create the Scene", "front marketing to create a sense of participation", grasp these four points, perhaps your products can also become "tuyere on the Pig", Fly on the sky Oh.