How many customers have your internet marketing lost? (next section)

In the last section we talked about the http://www.aliyun.com/zixun/aggregation/37334.html "> Enterprise network Marketing will lose access to the customer's several links: search, display, communication." This section we talk about how to minimize the loss, loss is impossible to eliminate, we can only through certain means and tools to minimize the loss.

When visitors find the products and services they need through a variety of search information platforms (such as searching engines), the enterprise should make as many products and services as possible in the platform where customers often use them. That is to say, spread out as far as possible so the current relatively good access to a large number of traffic promotion methods are:

(1) Access to traffic through the search engine

(2) Access to traffic via internet advertising

(3) Access to traffic via e-mail

(4) Access to traffic via blog (BBS)
(5) Access to traffic through the newsgroup

Years of experience to tell the enterprise to promote the promotion should follow a few principles: targeted, broad coverage, click on the payment, the release of flexible, easy to update.

Visit the customer to find the enterprise through search, when looking for specific product service information, our display platform (website, etc.) plays an important role. In my lectures, I usually compare the website to the façade shop of the enterprise Internet, if the façade shop has done well, the network marketing is not successful, according to our survey statistics this link will usually cause 50% of the customer churn. There are usually several root causes for customer churn:

(1) The color collocation is unreasonable, does not attract the person.

(2) does not highlight the product and service information, resulting in customers have been fooled feeling.

(3) The speed is too slow or not open, even the customer has not seen the product service left

(4) The product and service information are not detailed enough.

And the speed issue and the site does not highlight product and service information issues are the most impact of customer access issues, the notification will lead to 70% of customers lost. Recommend enterprise to establish the standard of display platform:

(1) Simple structure and clear information expression

(2) Meet the requirements of Internet capture technology

(3) Provide information system support

(4) Information modification and maintenance of simple
(5) Arbitrary terminal access speed equalization
(6) Access to market data

The last step is to visit the link between customer and enterprise. Usually this link leads to 40% of customers losing.

And this is the key link. The general business is to leave the phone number on the site fax mail and other contact information to wait for access to customer inquiries. Often there are several situations: access to customers can not find contact information, access to customers will not take the initiative to consult, as well as a single channel of communication and other issues.

(1) The choice of communication channel is diverse

(2) The communication channel is free to visitors

(3) Easy to use

These three links can be reduced from 90% customer churn to 50% or less. These three links is the enterprise realizes the network marketing scientific process and the essential link, each link completes, will have the very big income otherwise the network marketing investment return will be very low. and three links also need regular monitoring and analysis optimization, and constantly to improve and improve, can let network marketing effective long-term.