How microblogging marketing succeeds in women's markets

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Now the most talked about the topic should be Weibo, microblogging marketing has become a very important part of network marketing. But in fact, microblogging marketing is not what we think so simple, a good marketing strategy also seems very important.

I. Positioning of the microblogging theme

Microblogging marketing, first we have to identify our customer base. The number of micro-blogging users is 6:4, according to the results of the analysis, micro-blog compared to information-type websites, concentrated more female users. Weibo user age to 18~30岁 mainly young users, accounting for up to 67%, more younger. And we know that micro-bo marketing is mainly to buy and Taobao customers, while in the online shopping women are the majority, and women's products are relatively high profits. So if a microblog can focus on female friends, then marketing will often be more convenient. To focus on female users for the purpose, then we released a number of microblogging should be female friends like, such as beauty slimming, nail salon, constellation Quotations. In other words, one of the themes of our microblog should be to choose subjects that are easy to attract female users, such as slimming, beauty and hairdressing.

Ii. selection of Weibo name and label

A proper name is often the key to a microblog success. Female friends are more like the trend of things, so in the last period of time, "women help" the word is very popular. Weibo name must meet the user's psychological needs, to find the common user. At the same time, every user has vanity, a good microblog name is often in an intangible to the user's praise and affirmation. For example: Women are born to love beautiful, happy women the most beautiful. Of course, in order to highlight the practicality of our microblog, we can also simulate experts to take micro-blog name, such as: Beauty slimming consultant, beauty, such as small secretary.

The second is the label, the label is equivalent to a person's dress, can reflect a microblog theme and taste. Good tags can also attract more fans. tags in order to improve our exposure rate, we recommend the use of a large number of labels, such as fashion, trends, curtilage women.

Third, the content of micro-blog editing skills

When the specificity of the Weibo theme is identified, next is the content of the professional, because the beauty of the theme of the majority of the audience are women, we should go to sum up some women more attention to a few major beauty knowledge, and finally is the content of the editorial skills, here to consider the main two points, the first blog of Professional and practical, The second is the psychology of the reader. In combination, that is, the practical microblogging that women want to know, such as female users worry that the biggest concern is too much meat, women tend to lose weight, whitening more interested.

A brief discussion on the methods of increasing effective fans

When done, micro-bo marketing of the early work, the next is how to effectively promote the micro-blog, of course, the promotion of countless methods, everyone has a different view, here I only summed up a few points, I think more effective way.

1, the use of network resources, so that some popular bloggers, forwarding your microblog, due to the value of your content, coupled with the forwarding of celebrities, this promotion is relatively fast and effective. When you have a certain number of fans, you can collaborate with other bloggers, relay tweets, and share fans with each other.

2, diligent promotion, every day to send some time attentively comments others micro-blog, remember is the comment, not reprint oh.

3, bulk focus on micro-bloggers and active grassroots users as friends, Sina can pay attention to 500 people per day, but also with the frequency of your attention and the time period of the corresponding differences.

V. Marketing of Weibo

Service for others (forwarding ads to others)

How to increase your meager two broadcasts. In the marketing process, if it is for others to serve, customers will generally be based on the Weibo two broadcasts to determine the value of a microblog, so we have to find ways to increase our microblog two broadcasts. The way to add two more broadcasts is to "Feed the King", and when our fans have more kings, our two broadcasts will naturally go up.

What is called the "broadcast King", the so-called broadcast King is very often to broadcast people Weibo users, one way to judge whether a user is a broadcast king or not is if a fan has a few fans, dozens of or one hundred or two hundred, but his tweets are tens of thousands, and users are the meager users who are often relayed to others.

How to find the "broadcast King"? The broadcast king is the user who will often appear in the microblog comments, we just need to find some account to do the same subject, click on their new Weibo comments, and then according to the above "broadcast King" definition is easy to find "broadcast king." They are online when they have just finished relaying other people's tweets and listen to them at the fastest rate.

Serve oneself (be a seller or an enterprise)

When you are a seller or an enterprise, the best way to use Weibo is to import traffic to your own product pages. That is, the release of their own product information or activities in micro-blog information, and bring links, so that vermicelli through the link into the product page, understand the product, and become their customers. Because the marketing value of the microblogging users is more objective, so we should choose the products for female consumer goods.

Create marketing Points

We all know that Taobao customers for our grassroots owners to provide a lot of entrepreneurial opportunities, the same Taobao guest also for micro-Bob the Lord created a lot of profit opportunities. We can find some women in the right amount of demand, and then edit a related micro-blog, with Taobao customer links. For example, women's stockings, such as winter, girls do not like to wear bloated, so the release of thin clothing on Weibo is often more popular.

Take full advantage of the exposure of Weibo pages

We all know that under the name of Sina Weibo, there will be a personal blog address, of course, this can not only be a blog address, the same can be a website address, such as the website address of group buy, Taobao guest address and so on. Even say is one of their blog address, to introduce traffic to the blog can also be marketing.

Relative to Sina's blog address, Tencent Weibo corresponding to the QQ space I think there will be more users will enter the browsing. If it is a female theme microblogging, can be introduced to explain the space has more practical life encyclopedia and so on. Female users would like to go into space to learn more about beauty and slimming skills, while male users tend to like to see if there are photos. And we can make full use of good QQ space, such as you can write some weight loss methods of the log, the end of the recommended weight loss products, write an acne coup, you can recommend a acne products. Photos can be combined with the log to make the content more image.