How microblogging marketing transforms the flow of information into commercial flows

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The new Year is coming, households are busy doing year-end summary, inventory. For the Internet industry, regardless of the inventory, Weibo will undoubtedly be elected. 2010 as the first year of Weibo, in Sina, Tencent, NetEase, Sohu, Phoenix and other domestic front-line portal has been the promotion of the 2010 most fashionable, the hottest application. Sina Weibo has more than 50 million registered users, although Tencent did not disclose the relevant operating data, but the number of fans from Liu Xiang more than 10 million estimated Tencent is similar to Sina. The current class, the main work of the operators or the new registered users of the acquisition, including Sina Open API, Tencent also launched a key forwarding, micro-BO signature, micro-Bo Shou, microblogging API, etc., the purpose is only one, so that more content providers, application providers can participate in and interact with the user, so that Tweets can flow faster and users are more likely to use your product.

When it comes to interaction, one has to mention an angle, that is, a merchant. Interaction is the strength of the business, but also because of this, Sina and Tencent Tencent Weibo has a corporate zone, so that more enterprises to participate in, improve the users of the microblogging activity and the flow of information. For companies, Weibo offers a good opportunity to get close to consumers, enterprises can collect consumer demand through micro-blogging, at the same time can more publicity and promote their own brands, is a good marketing method, so, whether Sina Weibo, or Tencent Weibo, every day thousands of companies in the publicity activities, It is also true that the enterprise in marketing has brought a lot of results.

Several happy several worries, some through micro-blog marketing, to achieve very good results, according to Tencent Xu Zhibin, a certain electric dealer more than 20% of the order is through micro-blog brought past. But there are also many companies do micro-blog marketing, the results are very little. Why does the ice fire double day phenomenon? Introduce the topic to be discussed, how to transform the information flow of microblog into commercial flow. In other words, how to guide users interested in your content, so that you generate trust, to the end of the guide to your website or physical stores, the completion of the final trading links, the formation of the final business flow.

Weibo is more interactive and real-time than blogging. The flow rate of information is faster, so the nature of the media is innate. But compared to IM, because there is no IM so strong in the relationship chain, so Weibo belongs to the weak relationship chain state. At the same time, between users and users to listen to each other, forwarding, comments on the existence of a relationship between a trust, so in a sense above, Weibo is a trusted weak relationship chain of information flow of the carrier. And, the faster the information flow, the faster the spread, the greater the chance of exposure, the stronger the impact of the brand, the higher the success rate of marketing.

Above, the Micro Bo is itself a kind of information flow carrier, in different ways between people, between people and merchants to exchange messages, resulting in trust. How to generate trust between merchants and users? Summed up is an emotional marketing problem. Weibo itself represents the concentrated expression of each individual's different emotions. is the emotional vent. If a business can establish an emotional relationship with the user, making more and more people trust you, relying on you and being willing to interact more with you, you can turn the flow of information into a business flow.

Weibo marketing is ultimately a human nature of marketing, emotional marketing. This kind of marketing is based on the weak relationship chain. The author of this article Green Mango Travel Network (www.qmango.com), reproduced please indicate the source.