How much should the area spend on internet marketing?

(Text/Shing Author: Chief editor of Le Tui Tourism network)

China's tourism industry site construction Speed did not follow the global economic crisis and the impact of the decline showed signs. According to the domestic well-known service provider CNZZ statistics show that in the first half of 2009, the number of Web sites in the tourism industry increased from January to 37,395 in June to 49,264, an increase of 31.74%, which is no less than the speed of other popular industries in the growth rate of the site. In this wave, a large number of scenic enterprises intent to join the Internet Army, reason one: the scenic area wants to publicize oneself through the Internet, especially 4 A, 5 a class scenic spot, has the hard index on its website standard requirement; reason two: travel website establishment expense is low; reason three: Ctrip, Le Chin, E Dragon and other travel website's success, Also to some scenic enterprises to enter a dose with a good vision of the cardiac tonic. However, the internet-this looks very delicious cake is like being put in a "siege", the people outside the siege desperately want to squeeze in a taste of it, the people in the siege but also because of taste is bitter taste and dispirited, can only avoid retreat three homes. How much should a scenic enterprise spend on the internet? How can we find a balance between siege and breakout?

The future is wonderful: why do people outside the siege want to go in?

1, the vast market appeal.

The development of Internet and e-commerce has given the tourism industry a huge development space: up to now, the number of Internet users in China reached 404 million, and the net penetration rate reached 28.9%, that is to say, there is one person who will surf the internet every 4 people, on the other hand, the total amount of e-commerce transactions in More and more people start to buy their own products and services online, and in the recently concluded Hainan international Tourism Island Tourism E-commerce Development Seminar, experts believe that the next 5 years, the world's major tourist destinations about three-fourths of the tourism products ordered, will be carried out through the Internet. This means that the vast number of scenic enterprises in the face of a tens of billions of units for the calculation of the market.

2, the Business Network development needs.

In order to attract more people from the origin to the scenic spots, the operators of the scenic area began to use the network to develop tourism E-commerce, with the business network required conditions. Conform to the trend of increasing tourism demand, construct and perfect the tourism service network of scenic Spot, unite with agency system, make it become the window that faces the tourists.

3, under the competitive pressure of the choice.

With the expansion of tourism opening-up and the gradual elimination of protection barriers in various areas, China's tourism market competition is more and more fierce, the pressure between the scenic area is getting more and more hot, the small scenic area more and more calm, in order to reverse this adverse trend, small and medium-sized scenic spots must be more suitable for their own vision and thinking, the cost of smaller , lower risk, more flexible operation, more profitable online marketing approach.

The money you see may not fit in your pockets: The people in the siege want to go out.

1, difficult to break through the technical bottlenecks.

Scenic areas often difficult to establish a strong technical development team, technology development is often used "outsourcing" plus its own technical staff "small repair" mode, which also led to these scenic sites of the customer experience is usually worse. In addition, most of the small and medium-sized scenic spots will be considered as the tide of the times have to try or sideline, investment resources naturally Limited, resulting in slow updates to the Web site, content is scarce, may continue to visit customers for one weeks, in addition to the leadership of the speech can not see any updates and content. Such a site, often will not get an online travel buyers of the favor, and eventually led to less and less traffic, the network rankings also plummeted, can not achieve the intended purpose.

2, too optimistic estimate profit forecast

E-commerce in the scenic area to go online marketing road profit period should be how long? Many scenic sites look forward to their own E-commerce projects launched in January, December will be able to recover profits, in fact? Do not forget Ctrip as the pioneer of the industry spent nearly 3 years to start to profit, E Dragon has been in the mire of fouling struggled until 2009 to achieve the full year of profit. Whether you like it or not, any E-commerce project is not a short-term can let you see the effect, this must be a long and arduous process, many travel site is too optimistic, and produced a great psychological expectations of the gap.

How to spend money on the Internet: How to break the siege

Many people will say, so look, the scenic site since the construction of Web sites, online marketing of the road is not the same as chicken, food tasteless, tasteless? Obviously not so, scenic site to do a good job online marketing business, from the brutal competition in the pressure to stand out, it should start from the following:

1, according to their own situation, reasonable choice of marketing strategy

Scenic sites to establish their own site should be positioned, if only the introduction of scenic spots or information release platform, do not put too much human and financial resources;

2, the scenic site to do E-commerce, to reduce profit expectations, firm goals

The development process of online marketing is long and arduous, wavering can only your E-commerce project fell darker abyss, to see China's tourism and even tourism electronic marketing long-term prospects, to their own E-commerce projects set clear goals and deadlines, give the executor sufficient authority and trust, Then he took a whip and supervised him, never stop until he reached the goal!

3, with the existing mature network platform to cooperate, mutual benefit and common win

Now in the Tourism Network marketing market, with such as Le Chin for tourism online marketing platform, they do not produce their own tourism products, but similar to intermediary agencies, using their own technical advantages, visibility and brand effects for small and medium-sized tourism enterprises to provide their lack of technology platform and promotion channels, le-Passers tourism network launched the tourist attractions supermarket services, can effectively assist the small and medium-sized tourist attractions to enhance the image, build brands and promote customers; In addition, le-Road Tourism Network also provides professional-level tourism website construction and maintenance services, independent type of construction station model, can fully meet the needs of small and medium-sized tourism enterprises to carry out information dissemination.