How to differentiate marketing of avoid root

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Have friends in my blog message: "Do not know how to enlarge their selling point, ah." Other friends also said: "Enlarge their selling point is too vague, I do not know how to do."

This is still no plate clear, positioning is unclear. Any marketing you must understand the disadvantage of where, and then from their own disadvantage to find their own advantages, from which to find a connection with the market. Because "differentiated marketing" is based on the premise of admitting their own deficiencies, see their own limited advantages, weakness concessions, not with people head-on conflict, the length of the dispute. According to their own advantages of market segments, to find suitable for their own market space, give full play to their advantages, do a good job of one of the small target market, to make their own characteristics, and even establish a brand.

Any "generations, unified" big brand can not completely control the entire market, I have borrowed Zhao's poem summed up said: "' Liduven biography, so far has not felt fresh ', even the glorious future of ' Shixian ' Li Bai, ' poet ' du Fu poems can not meet all the needs of all the poetry." Therefore, as long as we attentively, we must find our own foothold-"step back, brighter", the key lies in "self-knowledge" accurate positioning and "retreat" strategy.

So active weakness, avoid "differentiated marketing" strategy can not be underestimated ah, as long as accurate positioning, correct understanding of their own, adhere to the times, such a "differentiated marketing" promising!

The most successful example is the Maoist Commissioner, clearly see their own strength is not enough and the enemy (competitors) for the big city, refused to carry out the central command to enter Changsha, the harvest of the remaining forces to take the enemy no attention to the Jinggangshan "grass", the end of the Mao Commissioners were removed from the central alternates, can be "unworthy" Mao, the chairman of the "Red Army" made a Chinese brand of armed.

and differentiated marketing in the network of successful examples more, big such as Baidu, Tencent, when, Han all clothes, the success of the individual more, ZAC, wandering uncle, and even people shop single selling black socks live, this is the "differentiated marketing" market strategy of the power.

In the face of advertising ocean, it is not easy to find differentiated marketing selling points

or by the side of the grass-roots example said "differentiated marketing" bar, a friend of the city to do a tutor, rented a classroom in the city, and constantly dozen ads, pull customers, can result in little, barely maintain, think of SEO to find me.

Not that you're not allowed to advertise, not that you can not do SEO, but if you do not have a unique marketing "selling point" and marketing strategy, you as there is no well-known grassroots, one you do not have a strong teacher team, no industry star; two you have limited funds, burning money to burn the big brand; SEO is also the essence of advertising), in addition to constantly depress prices, there is no advantage, it is difficult to gain the trust of potential users.

Of course, this friend is not without a little advantage, he said that his teaching quality, there is a student average less than 40 points, he counseling six months after the average score of 80 points above. The results of the parents immediately send the teacher Xie message.

This is really an advantage, but the question is, how do you use the most intuitive publicity to let users understand their advantages? And then in the future teaching will be such advantages to make their own brand?

If only "My teaching quality is high", this is the most basic duty of the tutor, read more have "old Wang sell melon, puff" Suspicion, the person is annoying--never give a person leave any deep impression. Therefore, this friend must be a different way, so that parents can really see their own unique tutor.

It's forcing us to pinpoint, further subdivide the market, consciously narrow their business scope, only to aim at the needs of customers, give full play to their intelligence and hard work spirit, intensive cultivation, to win the recognition of specific service groups, and then build the industry Word-of-mouth, to win the user from the heart of the recommendation, it may gradually out of the current dilemma

I think this friend hope that through the tutor industry entrepreneurship, must be seen in its good development prospects-now the Chinese people gradually rich, we all pay attention to education investment, so the family tutoring industry is also more and more attention, industry potential is huge, but also should see the industry competition Know that the conventional pattern of grassroots affirmation of competition but a variety of size brand tutor.

This means that the grassroots can not be the usual way of thinking and others do the same tutor, I think of the TV series "Mansion Door" in the naughty young Bai Jingqi "tutor Teacher" Tizombo. Tizombo How to win White mansion up and down a respect? He not only made "Naughty Boy Bai Jingqi" change his mind to read, so that he understood the principle of human life. But also because he for the White mansion other young master aptitude, so that they have different progress.

Kunming has a tutor enterprise has aimed at this market, but the grass-roots prospects are broader

The rich contemporary Chinese various "naughty teenager Bai Jingqi" is more common, they do not like reading. But some of them "internet addiction", some "fan games", some "Puppy love", these children if you do not really solve these ideological problems, may be in the future many of them want to develop this way, into the normal society is difficult, let alone generate interest in learning, the results have a greater improvement.

If the friend give full play to their own individual counseling ability, specifically for "difficult students" this part of the user, no matter how little students, and constantly "learn from the war", from how to guide, stimulate the learning passion of backward students to make a fuss, to promote the learning attitude of these backward students change. I think this is a way out of the family education industry fierce competition, and gradually establish their own word-of-mouth, farewell to grassroots thinking, and can do long.

Of course, this is not easy to do, it must be as Tizombo as the students in accordance with their aptitude, to seize any child has the center point of Ambition, Bai Jingqi Special use of Bai Jingqi, other children with other strokes, grace, and carrot and stick, can really be these "problem children" accept and respect, Then the academic achievement is a matter of course--if you keep doing it, real in every backward child embodiment of your "not teach bad children, only teach bad teacher" characteristics, will certainly produce brand effect, as long as there is word-of-mouth, you will not worry about marketing, or even to local drive the overall leap.

It looks like this "differentiated marketing" approach is too slow, actually not slow, "perhaps the detour is the way home the nearest road"-when the Maoist drill ravine, he firmly believe that the revolution must win, but perhaps even Mao Commissioners did not think, on the adherence to the "differentiated marketing" strategy, and "differentiated marketing" to achieve the ultimate--in the strategic Focus on the strength of Shenyang ", do not care about the city a gain and loss; in the Army organization" Party Command Gun "; military discipline stresses" three disciplines, eight attention ", 22 years later, the Chinese revolution won the final victory.

"Baidu most understand Chinese" advertising film screenshot (Network video screenshot)

Another example, now the Chinese mainland's heyday Baidu is through the market segments, using the global search engine overlord Google to the Chinese market, put forward the "Baidu most understand Chinese" marketing ideas and operational ideas and put it into practice, and finally defeated the arrogant of Google.

When it comes to tiredness, this method is tiring, but everyone wants to expand the market lightly when the Maoists drilled the ravine, the other red revolutionary leaders wanted to fight with the enemy in the lifeblood and influence of the city's economy, and easily win the Chinese revolution-but the Maoists knew it was unrealistic and the enemy would not allow you to daydream like that. or only based on the differentiated marketing road, do their own "small market", the result really made a big China.

Lalacheche said so much, so the idea is not necessarily right, just want to give that friend and his friend for this and confused some inspiration (this article by SEO Yunnan original first, copyright, paper debt, reproduced please link form to indicate the starting source http://www.gouyn12.com/wzyy/325.html).