How to do network marketing in crisis

"In the consulting industry, 90% of companies have been hit badly and some have cut their business by 50%." Not only did we not lose, the total volume of business continued to grow, especially this year.　　"said Sun Hongjun, chairman of Beijing's management consulting.　　Sun Hongjun Management consulting company is mainly strategic, management, investigation, decision-making four major business, currently has about 1400 customers around the world, covering 41 industries. How to impress the scattered, across a number of industries customers, which put forward a great challenge to the marketing strategy. Sun Hongjun's answer is: the Internet. "We are one of Baidu's earliest customers, since 2002, the cooperation has never been interrupted."　　"This strategy received a huge return during the SARS period when competitors were almost shut down and their clients needed to line up and their performance grew several times." In fact, as early as 1998, RIDERSP has its own website, and has carried out several revisions, and in the marketing of a variety of attempts-in addition to Baidu, there are business-to-business, portals and so on.　　But by 2004, other promotional methods have almost stopped, all Baidu to promote as the center of gravity, "I believe that the future of the Internet in search engines, and it is accurate, controllable, input-output ratio of the highest."　　The financial crisis sweeping the world has been prescient, as the "SARS" crisis caught the Sun Hongjun of the Internet.　　After the first sniff of the crisis, Sun Hongjun made two adjustments: one, cut off the business cycle longer management consulting services, accelerate the withdrawal of funds; second, increase the investment in network marketing, and set up a "comprehensive planning room." The so-called "comprehensive planning room" is responsible for the site's construction, optimization, and more importantly, it is also a marketing laboratory.　　After the advent of the financial crisis, investigation, decision-making, strategic consulting has become the core of business, and they are involved in the industry and classification is very meticulous, "for this reason our comprehensive planning room must be subdivided research, the promotion of key words to achieve more than 4,000". Because of intensive cultivation, RIDERSP use Baidu to promote the creation of a number of emerging market segments.　　For example, "natural plant extracts" this extremely partial door of the industry, "only the promotion of Baidu can cover, customers can find us, through this method, we have cultivated an industry, they also harvest quite abundant." "I have a friend to do Baidu promotion, but he did not study, the effect is much worse than mine."　　"Sun Hongjun believes that the best means, if not enough professional, difficult to effect," I now half the time every day in the Professional edition, in order to study better use it. According to him, the company has prepared 50,000 key words, for more than thousands of categories of catalog classification products.　　Even so, a professional version of management is easy, "this platform is close to our business system, as if it is tailor-made for us." Business: Crisis for the three major experience.　　First, always adhere to the search to promote as the core of the second, the rapid market judgment and decision-making, timely transfer to the new marketing platform; Third, in-depth research on marketing strategy, willing to devote energy and manpower. Commercial newspaper reporter Chi Qibin