How to change the cold image of traditional industries to promote products and brands

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When people think of the products of traditional enterprises such as mechanical manufacturing, they have a cold, heavy impression in their mind, unless they want to buy such products, they usually do not easily contact and understand such information. This to the traditional industry product promotion and brand promotion has brought difficulty, to let the audience change cognition, enterprises also have to change from their own image to start, with affinity, accessible way with the public to explain their brand image and product image widely spread.

The author recently observed some traditional manufacturing enterprises, found that they have begun to pay attention to this problem, some enterprises have begun to use the collection of corporate mascots, product cartoon image, product publicity cartoons and other images to promote the product.

Shansan Electric Appliance Co., Ltd. is a High-tech enterprise specialized in the development, production and sale of new and practical small household electrical appliances. Esther main products of fruit and vegetable detoxification cleaning machine, is by Esther Company experts after three, research and development of successful new products. After the launch of the product was welcomed by the public, but they in the process of promotion, think of a better way-to product collection cartoon comic situation design, both lovely and image, consumers are also very easy to accept.

As a result of the rapid development of society, environmental pollution, food pollution and foods poisoning incidents are common, health for people's importance is self-evident, how to eat healthy, rest assured, become a consumer table on a difficult problem. Shansan Electric Company introduced the fruit and vegetable detoxification cleaning function to remove vegetables, fruits residue pesticides, for people's health escort. The company from the concept of health to guide consumers, but if the simple concept of propaganda, the consumer acceptance is lower, if the image of the cartoon to show that the acceptance of nature is much higher.

One of the works of the comic collection of Shansan Electric Company

An electric appliance product relies on consumer's favorite cartoon comic form to popularize, this is a kind of clever method.

The promotion of mechanical and electrical products than the promotion of electrical products more difficult, but Fuzhou Wiesent Electromechanical Co., Ltd. to design a cartoon cow's image, in the brand promotion and publicity on a lot of effort. The English name of the company is Visent, the English original meaning of the buffalo, so the company in the design logo, it requires the "cow" design for cartoon image, Lively, have affinity. Through this transformation, the company's cold product image greatly changed, I believe that as long as the cartoon image of the person, can remember this brand.

More and more traditional industries are beginning to realize the difficulty of brand promotion, only relying on the original thinking mode has not satisfied the needs of the audience.

A number of recent rewards on the Web site, like Pig, are stark examples.

Fujian Yongding Hakka Earth building in this September was named World Heritage, and they also used the cartoon spokesperson to promote their brand image, named "Earth House Baby", and design a specific image appearance. The Chinese Folklore Association and the Shanghai Art film studio recruited 12 Zodiac, Chongqing Armed Police Hospital Dr. Lee design their own cartoon Monkey spokesperson, mobile phone product design reading four comics, cosmetics product design cartoon image spokesperson ...

Fujian Yongding Hakka soil building cartoon image "Earth building Baby" one of the image of the collection

Since the mung bean frog, free from the overnight fame, the traditional enterprises in changing their image, may wish to use this model to promote their own products and brands.