How to get through the bottleneck period of network marketing in enterprise marketing

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With the rapid development of the Internet, more and more enterprises to join the network, the new network marketing broke the traditional marketing, network marketing is able to attract enterprises to participate in the network can expand user groups, to bring more user resources to enterprises, and ultimately improve the company's sales orders. But the enterprise develops to a certain stage will meet the bottleneck period, how can the enterprise come out of network marketing bottleneck period?

Why the enterprise has the bottleneck period

The development of electronic commerce leads the enterprise to march towards the network, however, most of the enterprise experience is not SEO optimization, and some even follow the setting up of the site, to throw it in also did not manage, no traffic, no IP, no word-of-mouth marketing, no sales orders, then the enterprise and will enter the development bottleneck and need to break through the stage, The change of marketing ideas and innovation can bring the gospel to enterprises, but do not know how to operate, whether traditional marketing or network marketing, will be an instant disappearance of fireworks, can not have a long-term marketing effect.

Spend money to make money

Enterprises in traditional marketing may have such a thinking: hire salesman door-to-door to carry out sales, that such a way of sales and not to take too much of the phone, not only to save money to bring customers to the enterprise, but in the network marketing activities need to promote the cost of advertising, in the process of publicity to use the activities of funds, Perhaps because the business operators of the network unfamiliar, do not see the success rate of activities, and dare not invest funds to promote, even if the network of the Navy to promote, low-cost costs are also need to pay, is the so-called: "Reluctant to children, unable to bear the wolf." such as the electric business platform of holiday promotions, the more well-known brands of annual sales can account for more than 10% of the annual sale of enterprises, even the low visibility of enterprises, holiday promotions can account for the annual sales of 30% or more.

Know how to spread the channel

The promotion channel of the different industry has the difference, other people's success is not you can copy, unique to long-term marketing success, many enterprises can not clear positioning marketing channels, that the success of others and is their own way, can not see the new direction of the industry, blindly follow the footsteps of others, will not stop in the bottleneck period of development. If it industry wants to build corporate Word-of-mouth marketing, participate in the Internet conference and is a good promotion channel, with the General Assembly to win cooperation, the participation of the Internet Conference members is not your best potential customers, in the user community to create a good reputation, enterprises why not. Enterprises should be able to grasp the consumer psychology, good at breaking the conventional thinking, timely and ingenious opportunity to create momentum, and actively practice innovation, to find suitable for their own promotion channels, and is the foothold of success.

Bold Cross-border marketing

No matter what industry, what kind of marketing means, will meet the bottleneck period is also very normal, operators to find ways to take the enterprise out of the bottleneck, it is necessary to make the right decision, out of the current operating mode, the use of innovative marketing ideas may have a different marketing effect. The current bold marketing model has new media marketing, Cross-border marketing, including Cross-border cooperation for a brand the greatest benefit is to let the original irrelevant or even contradictory, opposing elements, mutual infiltration and mutual penetration, thus creating a new bright spot. In the joint marketing with other industries, the enterprise is a platform, no matter what way, this "Cross-border" type of marketing, activities not only bring sales increase, more importantly, corporate brand, corporate culture in the activities of the process to grow and deepen.

Enterprises in different times the needs of the marketing approach is different, the bottleneck period when the enterprise to know how to jump out of the past marketing, try to break through marketing, find the right marketing channels. Part-time (http://www.jianzhi8.com/) Enterprises are also constantly looking for innovative marketing strategies, we have good ideas can be shared.