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First say what is called conversion rate, the domestic webmaster generally do not pay attention to this, are in obsessed to get IP, seo. What is the conversion rate? Conversion rate = (with the flow of purchase behavior/total visiting traffic) *100% In fact this concept is very simple, but its significance, in doing foreign joint marketing friends should be familiar with this, and very concerned about, always think of various methods to improve conversion rate.
What does conversion mean? It actually represents the meaning of output and input ratio, domestic do Amoy station webmaster, because the flow is through the search engine, and most of them are free, so much investment in the search engine money is relatively small, almost no. Because most of the traffic is free, so do not care about the investment.
And do foreign joint marketing friends, many are relying on AdWords to get the flow, is to put money into the live ammunition, so we all want to put together, earn back two pieces, or even more. So all think of a variety of ways to improve conversion rate, and strive to a flow, harvest a income, for this purpose a variety of skills are used.
In turn look at the domestic Taobao guest of these rookie stationmaster, know everywhere post son, collect data everywhere, do similar rubbish Amoy station. Amoy site has a flow of traffic also do not know how to optimize, improve conversion rate, every day is a wasted flow of waste, duplication of labor, very little income. Not a few webmaster really to study conversion rate, to analyze their website data. Like such a webmaster really better to learn to repair the toilet or change screens. I met a window-changing old man, one-month steady income 3000 +, and work freely, relaxed. I think most of the owners of Amoy, not a few can get from the site so much income.
You get more traffic, conversion rate at the end of what use, still earn no money, my autobloglink every day only 7, 800 PV can have the average 50¥ income, you can do? See clearly ah, I said is PV, not IP. Do you think I'm bragging? I'm sure most people say so, no way, rely on the brain to do the station so, who let you rely on physical strength to do the station?
Well, I also criticized the criticism of how to improve the conversion rate.
Since we all do Amoy trash, most of the flow of natural traffic from the search engine. These traffic from the search engine are very precious. Maybe everyone is the first to hear me say that! Why do you say that? Because the traffic from the search engine is targeted very strong, you think, why should visitors search the search engine a word? That's because he had a purpose, searched for a word, found your site, clicked it into your website. Since you do Amoy class site, then the visitors search the word naturally and Taobao goods have a big relationship, the visitor has a great possible is to buy a product, this sentence you have to understand. So a visitor with a purchase destination arrives at your site, and your site is cluttered, all-inclusive, everything, and I estimate that most of the visitors close the page directly and continue to search. Comprehensive is now do Amoy the unified style of the site, you really think that a collection of Taobao products can be turned into Taobao ah? Like such a uniform website, generally a little sensible visitors will not have a strong sense of trust in your site. So I am very not in favor of making a comprehensive Amoy station, very messy, very rubbish, conversion rate is very low.
Again, this visitor, since he was looking for something in the search engine, found you here, on a page where he entered the site (the professional term is called the login page, English is called landing pages). The content of this page is very, very important, how to make a visitor buy something through your Web page. The content of this web page should be very match to the visitor's destination, because only the visitor's destination is matched, and the desire to guide the visitor to the next purchase action will be made. How to match? The only clue is the word or phrase he searched for. For example, he searched for "Taobao chiffon skirt", what do you think this visitor wants to do? There must be 90% of the possibility that he wants to buy "chiffon skirt" and want to go to Taobao to buy. Too good, through the analysis of this word can be seen, this visitor to you is the god of wealth, hurriedly find a way to catch it.
To capture this visitor, you must show him a highly relevant product in the Web page with a "chiffon skirt" that provides everything possible about "chiffon skirt" information. But how to provide information dynamically is a difficult problem. I thought of a way to automatically provide similar information based on the visitor's search terms:
1. With "chiffon skirt" related words, directly through your Ali mother link to Taobao
2. Direct analysis of "Taobao chiffon skirt" refined out of "chiffon skirt", and then through your Ali mother link-oriented Taobao
3. Provide "chiffon skirt" list of products in your website, but also can import Taobao
All this can be done automatically, what is the method? I did a video demo: http://www.autobloglink.com/site/help/
I hope that after you finish this video, you can look at the general article in turn, which will greatly benefit your understanding of the conversion rate. If you have any do not understand the place, in http://www.pkphp.com give me the message.