How to start from the reality, so that your product users doubled soared?

Doing business is to do the product; maybe a friend will be questioned, I was selling a poor A cargo, selling poor cottage, but also can make a bowl filled overflow; this boat is not complacent, asymmetric information, you can really take the opportunity But you can earn how long? Can make a hammer sale, with the flicker nature of "killing", not the right path, will not last long; no one will want their own Career is only a flash in the pan, and if you start from the product, starting from the user's actual problems; you will find that your follow-up marketing plan to promote, will be more handy, each promotion of user leaks and accumulation, will make you feel comfortable ;

So what exactly should we do?

1, more realistic altruism;

What is the most sensitive Internet people? Money and color (harmony) situation; the latter do not think, unless you are X station itself; the former, then implemented to the specific, that is, through your products allows users to make money, save money; Allow users to make money common in a variety of B2B products, and for the user to save money, mostly in the B2C, if your product can be based on reality, a little neutralize;

For example: Your product is "laptop", if your client is the company's procurement, then you can use one-time how much to buy, how much money, followed by how much she can pay for Alipay and so on.

This Yang can let her have an account of the company for the company how much money saved, you can make her own money, she ate a rebate; the other home only know the price cuts, your product brand, is not more Competitive?

2, to meet the sense of vanity, experience a sense of pleasure;

This is actually a commonplace, but have to say, for your product's main audience, according to their characteristics to operate;

For example: mobile QQ, before there is a function of IPHONE online, on such a small one icon, to satisfy a lot of people's vanity, many people vying to hang on their own Apple mobile phone QQ, there is a corresponding Taobao IPHONE hang QQ service; And that is the use of this vanity, but also to meet the mobile Tencent grab mobile appeal;

Then there is a sense of experience, Needless to say, you treat yourself as a user, time and time again to experience your own products, do not give your product "bad" "should" and over evaluation, the user will not think so, A detail negligence, as long as there is a little bit unpleasant, it will amplify this effect, the final outcome is your product to worship.

3, save time;

Even if it is a good lazy lazy people, unhappy things, there will be "a waste of his time" reason; think is indeed, because he wasted time to play;

Our time, and the other can take their own play to spend wasteful, will be zero tolerance of something something, to delay, influence; but if your product, not only do not waste someone else's time, but also to help others come Save time?

For example: you are selling millet phone, if you give the user package, then put a summary of the cool use of millet phone tips; This saves the user to find themselves to go to the test time; but also rich and pleasing His experience

From your intentions, you can easily feel your serious and responsible, etc., the benign feelings, the user has a good impression on you, is more important than anything else, is not it?

4, pass the time;

Save time, there is bound to have time to pass, saving you important time, to send your boring fragments of time, before WeChat there is called "hit aircraft" function is for this, to send a boring time an incidental function, both rich The WeChat entertainment features, but also to meet the main crowd of boring fragments of time;

For example: you are selling women's clothes, with a simple female fashion magazines; do not say what the cost, many hospitals are playing this trick, what infertility, what painless, write the relevant soft paper to form a simple Fashion magazines, the cost is almost pitiful, but the effect is leverage drip.

One can send women's boring time, after all, women used to send boring time "essential food" is that these fashion, celebrity gossip, parents and so short; Second, you can also use the second to your product branding;

Why not?

5, do not need to see the manual can easily use the operation;

This is not suitable for clothing and clothing category, digital furniture, software code category, etc., it is very common, your own products simple and easy, just that anyone can easily Fun, then your product only The basis for widespread popularity

This is also a lot of technicians from the boss, easy to make mistakes; design software, are technician thinking, if you do not see the operation to explain the video, it is difficult to play the turn, but how many people are quiet down to see the tutorial ?

It is estimated that many are fast-forward scan again, the result is a lot of magical features of the software, unknown, but also misunderstood, we are still wronged, obviously give you a clear, but also video-specific, so simple , Are not playing, strange who?

You are a professional, but your user is not, you provide the product, pay for the user to use, the user is not easy to use, but also prone to problems, you think we should blame it?

Do not take the iphone for example, too cold, no one likes clichés;

6, to meet its accounting cheaper psychology;

Found that many of my friends are saying that this accountable mentality, in fact, this account for the cheaper, really just account for it? Obviously not accounted for the unknown of the bargain, would not it be nightmare clothing? If the relatives and friends everywhere to boast of their own cheap, smart; that Is a "show off" heart needs.

For example: no matter what product you sell, just for activities such as death discount, this effect is poor; but if you discount, through the page, or customer service, and SMS e-mail or something, take the initiative to remind users that your shrewd and great Calculated, more than XXXX people, saving XX money, you can go to a friend circle sun it;

I believe a lot of friends who have played LOL will be included with the LOL box plug-in, why? Before there is a free skin function, and now this feature is gone, why so many people bored use of the box plug-in? Not to mention, which automatically "kill" screenshot function, to meet the number of people this "show off" psychology;

Boat like to study, even if it is a game Ye Hao, from this point, you can simply see the extent of the box plug-in

7, one or two sentences can explain clearly what is your product?

This is the core of user acceptance and word of mouth, if you can not let users understand your product brand features a word or two, you finally accumulated user satisfaction effect, you can not make good use of;

People are very impetuous, Moreover, the front also said that no one wants to delay and waste their time; if you can not one or two sentences so that customers know your brand what? How she went to a simple and concise rehearsal Give her friends and relatives?

Even if you have made her happy, word of mouth has difficulty, the effect is unsatisfactory; let you do a very troublesome thing, you quit?

For example: Bo's blog site: Snow language xzsay.com and WeChat subscription number xzsay1, before there is no brief summary of advertising language, so even if the user readers are satisfied, publicity is enough to choke;

Later, I refined my website's slogan into a "new media blog focusing on e-commerce and grassroots webmasters." The subscription number was changed to "Free daily sharing of e-commerce marketing dry goods"

Immediate immediate effect, a lot of people find a boat directly to a XXX who introduced it;

Many of my friends have to say that the boat Zhesi and advertising; case is very appropriate, but also allow everyone to quickly understand, incidentally introduced under their own, win-win situation, why not?

8, the value-added products

Can be a service, can be a small gift, can be a privilege and so on; no matter what, the premise must be valuable

For example: For example, if you are selling cosmetics, then an invitational QQ members to exchange groups, daily group management organizations to share what beauty experience, this join QQ group permissions, is a product value-added point.

This is something that NALA has been doing for years. However, as we all think it is not detailed, we might as well study ourselves and practice what we know.

More than 8 to do the bit, and your product marketing, planning, promotion, can be said to be like a duck; to reach the geometric increase in the number of users is not so difficult.