How to use electronic books to build personal brand of internet

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Speaking of the use of electronic books viral fame, Hin wing I should be a practitioner.

Before I have written a network of famous e-books, called "Network of Cattle Self-creation 1.0", the book compares systematically introduced how through their own efforts on the Internet to build cattle brand some common methods.

The book itself as "China's first system to tell how to create online celebrities from scratch", should be said or deserved, although the content is not profound, but very practical.

including what you see now, Xin-wing I wrote these content, will also be pooled into an ebook, called "Internet viral fame."

Why do I want to write an ebook?

Because there are so many benefits to writing e-books.

About the benefits of writing e-books, I need to focus on the introduction, because everything, we only know that it brings us the benefits, we will be more willing to adhere to the end.

Writing e-books has at least the following benefits:

1, to create an expert image

This is a winner-all era. So in a certain field, what kind of person can be a winner? The answer is "expert". Throughout the real world of experts in various fields, there is a common feature, that is, "writing a Biography", in the eyes of ordinary people, can write books are not celebrities or experts. When you write a high quality ebook and spread it, you are drawing an equal sign with the expert.

2. Build a sense of trust

No matter what area you are in, the ultimate goal is to make a deal. And to achieve a deal, the prerequisite is the need to build a sense of trust. There are many ways to build a sense of trust, and E-books are a good one. We just need to ensure that the quality of the ebook we write, let the reader see the sincerity of your writing, and the professional image that the ebook shows you, then you can build a sense of trust.

3. Establishing ideology

Throughout the ancient China, Confucius, Mencius, Laozi, grandson, they can be called "everyone", which is very important, is that they have a system of thought that can be inherited. We look at some of the current masters, Liukeia, Tong, Wang Zijie, and so on, they are cattle, in addition to their rich combat experience skills, they also have for people to worship the "ideology", and their "ideology" of the establishment of electronic books played an important role.

4, the realization of viral transmission

As we all know, birds of a feather flock together, and when your ebook can create "enough, attractive" value for the target audience, it's easy to have a word-of-mouth effect in the target crowd and spread the virus.

5. Realize the transaction.

A deal is the ultimate goal of all marketing. We write E-books is also to deal with, in the electronic book, you can provide the product or service characteristics, text layout, guide the reader gradually identify with you, believe you, to your products or services to generate demand. This is the full use of e-books to facilitate the layout of the characteristics. Unlike soft text, you always have to consider the length of the article, and E-books, you can through several chapters to guide and inspire your readers, this is the ebook relative to the soft text of the unique advantages.

So how do you write a wonderful ebook? Shin-wing I think the main point should be paid attention to the following three points:

1. Uniqueness

The so-called uniqueness, is your ebook, different from other e-book selling point. That is, you need to give your readers a reason to read your ebook. Take Xin wing my ebook "Network Cattle Man Self-manufacture 1.0", the reason why I give the reader the book is "China's first system tells how to create online celebrities from scratch", that is to say, if you want to build your popularity on the web, then look at the wing I wrote this book is right. You also need to give your readers a reason to be different.

2, actual combat value

In many areas, whether e-books or soft text, to provide readers with value, is recognized as the writing guidelines. So the wing I need to emphasize here is the practicality of e-books. In other words, the content of your ebook, must be able to directly use in combat. Any ebook has to explain the theory of the part, this is understandable, but the theory can not be used in actual combat, become a purely empty theoretical textbooks, I believe no one will be willing to see more, not to achieve viral transmission.

3. Excellent title and cover

These two points are very important, the title and the cover is like a person's title and dress up, to your content plays an important role in packaging. Imagine if you were an entrepreneur, your friend to introduce a person for you, he is a certain company chairman, a certain chamber of Commerce president, you will not be interested in this person, when you see him, find him dignified, dressed in style full, you are not he will be more than a trust and respect. In fact E-books are the same, a good title allows you to excel in many e-books, to attract the attention of readers, a good cover can create a good first impression of your ebook, so that readers are more interested in reading and dissemination.

These three points are just the general principles of ebook writing, and after holding these three points, there are a lot of details need to improve, here I will not explain the wings, interested in everyone can go to ask the Niang, but also to pay attention to the wing of my good friend "happy leaflet, very young lad, division from Taiwan's E-book marketing guru, There is a deep research into the writing and marketing of E-books.

Clear the benefits and writing principles of e-books, and now we go back to how e-books to achieve the spread of the virus.

e-book viral transmission mainstream methods have the following:

1, the resources download station dissemination

We must find to provide upload download high flow, high weight platform. High flow to ensure that the platform will have your target crowd, high weights to ensure that you upload the ebook can be in search engines to get a good ranking, so that people search and download. There are a lot of resources to download the site, the better have Baidu Library, road passenger Baba, send a network, Sina love to ask shared resources and so on.

2. Forum Communication

We must find the industry well-known forum, such a forum in line with high flow and high weight characteristics, in the forum to find the corresponding plate, post the theme, and then use the Forum top software, the paste to the top, thereby increasing exposure. Xin-wing I through the forum to promote the "network of cattle" since the creation of 1.0, is the use of top software, so that the post in the forum repeatedly appear in the Forum homepage, thereby increasing exposure. Remember in the Forum promotion, a few days, the theme post was I top 7,000, reading the number of people broke through 30,000 times. Very good to achieve the promotion effect.

Here, there is a small detail, we must pay attention to. That is when your forum to promote the post is indexed by search engines and get a good ranking, we must change the account to post the theme of the promotion, rather than continue to use the original account top of the paste promotion. Because once the forum administrator found that the top of the exception, your account will be seized, then your account to do all the promotional content will be blocked. If you get a good search rankings of the account is blocked, then your promotion before the waste, heavy losses, be sure to remember.

3, QQ Group communication

QQ group communication, more accurate say should be instant communication software circle spread. Now in addition to QQ, let's, yy and other instant messaging software also has similar QQ group of Network Circle, in this circle of communication, is to upload your ebook to the group share, and then set the time for permanent, so that is equivalent to put a permanent ad in group sharing. QQ group spread, the key to success is the volume of large, you upload dozens of groups, this is a small amount of, if you can upload hundreds of thousands of target group of people gathered, then instantly can let your ebook spread out.

Upload a large amount of the key is that you have enough QQ group, the general people can not add so many groups. The simplest solution is two, a Granville guest, Taobao find someone to help you direct group sharing, one is on Taobao to find a group of business sellers, to help you add a target group of people, and then you hair, the latter their own hair a little harder, but can save a lot of money.

4, pay promotion

Pay promotion, you can choose a lot of ways, such as you can find the target group of micro-broad, so that he recommended your ebook, you can also allow popular bloggers to help write blog recommendations, you have money or even can buy advertising site promotion. Of course, this kind of promotion means more money, generally do not recommend the operation. About pay promotion, "three dozen Ha" is a good network promotion platform, we can go to see, the above various pay network promotion way is complete.

The use of e-books to achieve viral transmission is not difficult, loud title + attractive cover + unique content + Excellent communication platform = successful E-book viral transmission

e-books for the creation of Internet personal brand, to achieve viral fame, is a very important means, especially for taking the orthodox famous route friends. E-book viral fame, it is worth our in-depth research and implementation.

This article by Xin Wing original starting, Welcome to reprint, welcome to Exchange, Yan Wing Personal homepage: www.xinyi80.com